India is set to witness a massive surge in premium smartphone sales this year with iPhones likely to cross the 7 million (70 lakh) mark, according to market research and analyst firm Techarc. Combining iPhones and Android smartphones, the country is expected to sell around 162 million (16.2 crore) phones in 2022. The research firm also estimates that iPhone sales will grow 140 times compared to 2008, while Android smartphones will register a growth of 49 times for the same period.
In a report In collaboration with market research and analyst firm Techarc, Apple’s iPhones have been doing well in their sales record for the past 15 years. The Indian states and UTs with the highest percentage of iPhone users are Punjab, Gujarat, Andhra Pradesh, Telangana and Kerala.
Meanwhile, the overall smartphone market in India has grown 47 times since 2008. According to the report, Apple’s iPhones dominate over 80 percent of the luxury smartphone sector in India, with Samsung being the only other brand to have made it into this segment. However, other mobile companies including OnePlus, OPPO, Vivo, Xiaomi and Google are trying their best to make an entry into this segment.
“Although iPhone is not a mass market smartphone, it has enjoyed remarkable love and acceptance in India,” Techarc said. The company’s report also mentioned that iPhone has successfully added 10 million (1 crore) users in the last six years.
The Cupertino-based tech giant recently unveiled a new lineup of smartphones and other products on Wednesday. During its “Far Out” event, Apple introduced the iPhone 14 series of smartphones, which will be available for purchase starting September 16.
