Men dominate the top of the podcasting cards. As listeners, they are also somewhat more than women. ‘BrocastersAnd it ‘male‘Have even become a media obsession, and for a good reason. During the elections, conservatives successfully used a world of guy -controlled content to reach disconnected voters.
But there is also an increase in podcasts made by women, for women. And a company called Dear Media is the center of it.
Dear Media is located in Austin, Texas and has the largest network of podcasts for women. The nearly 100 shows are just as freewheeling and chummy as those in the “male‘Organized in the same way by comedians and content makers. In addition to here, the alpha mereness of Joe Rogan and the unabashed idiocy of Logan Paul are exchanged for the trust of Girlboss and Therapy speaks.
Also disappeared is the open conservatism that now covers the male atmosphere – but not all his ideas. Best Media emphasizes health and well -being in programming, sometimes immersing in the same kind of contrary thinking that powers Make America healthy againThe agenda of health secretary Robert F. Kennedy Jr.
Some of the shows are organized by doctors. Promote others raw milk” Parasite cleans And communicate with angels. There is a do-your-own research Ethos, already known to those who follow “Maha” or even Ditch. But here it is slid between dating diaries and reality television recaps.
This reach works. In 2024, Dear Media no. 7 on the list of Apple reached podcasts with top channels, in addition to Media -Juggernuts such as Iheart, SiriusXM and the New York Times. This year it debuted a Khloe Kardashian show on X and acquired the ‘The World’s First Podcast’, which inspired a hit Netflix romantic comedy. And its success could open the door for more networks to embrace the interest of women in alternative health.
“These conversations are not new to me or for us, and it is exciting to see the pick -up and the traction,” said Paige Port, the president of the company.
Or the labeled frills, woo-woo or crispyAlternative Health has long drawn both dedication and invalidity. But since the climb of Mr. Kennedy, a vaccine sepheptic who believes Autism can be prevented And Seed oil is toxicIt has never been mainstream again.
If feminist news was the core of “Lady Blogs“A decade ago, Wellness takes its place today. Edison Research has recently identified the two topics that are most interesting for female podcast listeners: self-care and mental health.
In an interview, Michael Bosstick, the Chief Executive of Dear Media, described his editorial sensitivity as “non -judgmental” and focused on free expression. He has described himself As a political independent, with a tattoo “Don’t Tread on Me”, and it publicly supports Mr. Kennedy, once Writing on X That Covid-19-vaccines were “experimental shots that caused a lot of damage.”
Mr. Bosstick, 38, was co-founder of Dear Media in 2018. He used to be the Chief Executive of Jetbed, a company founded by his father who produces beds for private aircraft. His wife is Lauryn forest stick of the Skinny Confidential, a self -care product brand that operates in Dear Media that started as a blog in 2011.
Together they organize one of the most popular shows of Dear Media: “The Skinny Confidential Hem & Her Podcast.” Their interviews often complement products in the line of Mrs. Bosstick. Andrew Huberman, a neuroscientist and wildly Podcaster, helped inspire oral tape. In April a guest claimed False that tap water contains contraception and that toilet paper is toxic. Mrs. Bosstick sells bamboo toilet paper rolls, $ 33 for a dozen.
“Not everyone likes me,” said Mrs. Bosstick, 38, who has been online for years. “I lean a bit in it.”
The company does not arise much in social media recovery. Claudia and Jackie Oshry, sisters who organize the daily pop culture show ‘The Toast’ – one of the most popular podcasts in the network – also had criticism, especially around their mother Be a prominent anti-Islam activist.
Mr. Bosstick is certain that he is not interested in checking or censoring his hosts. In his own show he said whether he agrees whether it does not agree with a guest: “I want to listen openly and I try to push that a little culturally to the rest of the company.”
His thinking is in line with that of the manosphere: Cancel culture is bad, uncontrolled conversation is good. People are too ‘hypersensitive’, Mr Bosstick said.
During the elections, that attitude attracted President Trump’s campaign to New mediaWhile he performs with podcasters included Theo vonLex Fridman and Andrew Schulz. In January, two prominent Trumpworld -women were attracted to dear media in the same way.
A week before the inauguration, the forest sticks released a rare interview with the first daughter Ivanka Trumpfollowed by one with Cheryl Hines, the actress and woman from Mr. Kennedy, three days later. (Last summer the couple also interviewed Calley Means, a top adviser of Mr. Kennedy.)
Mrs Trump hardly spoke any politics, which she called a ‘very dark, negative things’. Almost two hoursShe spoke more about her life, burned French toast and practiced Jujitsu.
Some hosts made jokes that their progressive politics was out of the way with the beliefs of the forest sticks and their guests: “Unfortunately they ended up with Dear Media,” the comedian Mary Beth Barone joked on her podcast, “Ride” in February. “Unfortunately, Ivanka will take the reins.”
But the recruitment of Dear Media is not hindered. On May 20, Savannah James, wife of LeBron James, Will bring “Everybody’s Crazy”, the podcast that they together with entrepreneur April McDaniel with entrepreneur, to best media. The company also introduces shows by Cory Corrine, the former Chief Executive of Refinery29; TogethxrA sports brand for women; Jordin Sparks, the winner “American Idol”; and Anastasia Karanikolaou, an influencer with 10.3 million Instagram followers.
Aurora James, a fashion designer and activist who once dressed representative Alexandria Ocasio-Cortez in a dress that read ‘Tax the Rich’ for the Galasaid that she chose to work with sweet media exactly to reach the audience outside her bubble, such as white women who voted for the Lord Trump.
“I could go to Crooked Media” – A Leaning podcast network – “But I’m still going to talk to the same people,” said Mrs. James. “If you can’t talk to someone with a different opinion than you, you can’t defend your position either.” Her show, “Curious”, starts in June with a conversation about “Partnering and Polyamory” with Diane von Furstenberg, the fashion designer and wife of the Media -Mogul Barry Diller.
While he refused to provide specific figures, Mr Bosstick said that the income of Dear Media fell between $ 51 million and $ 100 million, largely through advertisements. But he sees no podcasts like the primary company. The aim is to “help earn makers” through different channels: events, merchandise, television, publish. Video podcasts may be booming, but they are only ‘one piece of media’, said Mr. Bosstick.
The company, which has collected around $ 12 million in investments, has in turn invested in around 10 consumer brands associated with its numerous grid, such as cocktails from Spritz Society and Arrae supplements.
Amanda Hirsch, host of the celebrity interview shows “Not Skinny But Not Fat Fat”, Dear Media approached in 2020 with the help of the company’s public website form, she said, to circumvent the traditional agent or manager negotiations.
“I just wanted to be one of them,” she said. “You could just see that it was a supporting environment where you could say what you want.”
Best media hosts have described their audience as a broad-minded, even suggestive. Gabby Bernstein, a motivating speaker and medium, said that her “dear gabby” listeners were “spiritually inclined” and “looking for answers”.
“They are coachable,” she said. “I don’t experience no -sayers.”
In March, at the South by Southwest Festival in Austin, some of these listeners attended a dear media panel. Although the subject was the future of women’s media, personal health became the focus.
“If we think something is wrong, something is almost always wrong,” Dr. Thaïs Aliabadi, a known Hollywood-Gynecologist and co-host of ‘She MD’, the crowd said.
Public members then stood in line and asked questions that revealed their own struggles: a woman who saw her mother suffer from a car -immune disease; Another with postpartum depression; A woman who felt “like a crazy person” after he had searched for several doctors for answers.
This is the non-traditional media approach to health: direct, “raw” and “vulnerable”, as Sami Bernstein Spalter, a fitness entrepreneur and co-host of the Podcast “Transform”, described on the panel. “It provides that real, intimate connection that we all long for,” she said.
Traditional media are relatively less raw-lake edited, more polished, more facts checked.
“Almost all these podcasts are trying to make this world a better place at the moment,” said Dr. Aliabadi. “Reading a magazine does not make this world a better place.”
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