Is YOUR rosé too cold? Report claims pink wine should be taken out of the fridge half an hour before drinking, as cold temperatures mute fruity flavours

There’s nothing like pouring a cold glass of rosé on a sultry summer evening.

But experts say half of Brits are drinking it all wrong.

Winemakers have warned that it is a ‘common misconception’ that the drink should be served ice cold.

Instead, it should be removed from the refrigerator at least half an hour before serving, so that it reaches the ‘optimum temperature’ for flavor.

A survey of 2,000 adults conducted by M&S Food found that 48 percent of people make ‘bad decisions’ by drinking their rosé at the wrong temperature.

Researchers say half of Brits are drinking their rosé incorrectly, due to the misconception that it should be drunk ice cold

M&S winemaker Belinda Kleinig said: ‘It’s a common misconception that rosé should be served ice cold, and that serving wine too cold can mute the fruity flavors and hide some of the aromas.

‘The optimal temperature to enjoy rosé is between 7 and 13°C. Therefore, take the wine out of the refrigerator about 15 minutes to half an hour before drinking it, so that it is not too cold.’

If you drink rosé too warm, the wine can seem boring and less fresh. In addition, the flavor combinations are muted and the bitterness accentuated.

“That said, if it’s a particularly warm day, there’s absolutely nothing wrong with adding a few ice cubes to your glass of rosé; even wine experts do this themselves!” Kleinig added.

Research shows that the optimal temperature for enjoying rosé is between 7 and 13 °C, regardless of the type of rosé.

The report also shows that one in ten people believe that rosé is made by mixing red and white wine.

Actually, rosé wines are made using the maceration method, in which the grapes are pressed in their skins. The skin is then removed, because the wine then becomes too dark.

Twice as many respondents said they prefer light Provence-style rosé over dark rosé from regions such as California or Portugal.

Rose wine has seen a surge in popularity in recent years, with a bottle sold every two seconds in M&S last summer.

The research found that the idea of ​​putting red wine in the fridge is still an unknown idea for many people, with only one in six people considering it.

However, experts say some lighter red wines are better chilled as this brings out the fruity flavor and makes the wines more refreshing to drink.

Leave your wine out of the refrigerator for 15 minutes to warm up before drinking it, rather than pouring it straight into a glass.

M&S winemaker Sue Daniels said: ‘Contrary to popular belief, there are some red wines that really benefit from a break in the fridge.

‘About half an hour should be enough. Just make sure you don’t let the wine cool for too long, as this will mute the flavours and make the tannins seem sharper and drier.’

Finally, the poll found that the majority of people are unsure how long a bottle of wine will last after opening.

Lighter wines, including most white and rosé wines, can be kept in the refrigerator for up to three days after opening, the experts say, while full-bodied red wines can be kept for up to five days.

Sparkling wines, however, are best consumed within one to two days to retain their bubbles.

Last year, the company’s first survey showed that a quarter of consumers admitted to hesitating for more than 10 minutes in the wine aisle. Collectively, we waste more than 50 million hours every year in the US.

The problem was even greater among younger generations, with one in six under-25s saying they had spent more than 15 minutes choosing a bottle.