It is the Sunscreen brand that was selected by choice as the worst failure in Australian SPF 50+ tests. Now the skin care giant is struck furiously
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One of the most popular sunburn brands that have been selected by a consumer group for non -compliance with the strict SPF 50+ regulations of Australia has come back furiously to the controversial experiment.
But the choice of the consumer group has revealed that it was ‘disturbed so disturbed’ by the results of his extraordinary first experiment – in which the lean of Ultra Violette SPF50+ Mattifying Zink Skinscreen returned an SPF of only 4 – that it carried out a second test at an independent laboratory in Germany.
The choice showed that 16 out of 20 sunscreen tested in Australia did not meet the SPF protection claims on their labels, including major brands such as Cancer Council, Neutrogena, Bondi Sands, Coles and Woolworths.
Ultra Violette, which sells for $ 52, was called upon to have the ‘most important failure’ in the entire experiment during the first round of the watchdog of rigorous tests.
‘We were so disturbed by the results that we decided to postpone the publication and to test another party of the Ultra Violette sunscreen in a completely different laboratory in Germany To confirm the results, said ‘choice experts.
“Those results came back with a reported SPF of 5.”


Ultra Violette has unveiled the extreme lengths to ensure that his sunscreen meets strict SPF 50+ instructions in Australia An explosive study was established that 16 of the 20 products tested failed (image of co-founder of Ultra Violette Ava Chandler-Matthews)
Just a few weeks before the Bombshell report dropped, Ultra Violette published a slick video of social media in which the costly process is shown that the company says it is undertaking to ensure that its products meet SPF requirements -choosing how the $ 150,000 spent on testing.
‘Do you know how SPF is actually being tested? Making our skins screens can only cost up to $ 150,000, “the brand said at the time.
‘We take the integrity of our products pretty damn seriously – no cutting corners here. We ensure that you have the best protection (from both UVA and UVB), and the added benefits for skin care, regardless of where you are in the world. ‘
The video, told by co-founder of Ultra Violette Ava Chandler-Matthews, took viewers behind the scenes of how the company tests its sunscreen products Test-Stilling how it cost $ 150,000 to test them.
“Because we formulate our own products on Ultra Violette, we have to pay in advance for all tests … it’s expensive because you do it on real human skin,” said Ava.
She explained that the brand performs the valuable process of SPF tests several times during the product development trip ‘.
“How it works is that they apply a test plaster of the sunscreen, then they burn you with a UV lamp, with and without the sunscreen,” said Ava.
‘The amount of time needed to burn your skin is what the SPF determines, but that is the UVB test. The UvA test is done in a laboratory. We first test for Australian standards, because that is always the most difficult. Then we test according to the FDA standards.
“All our sunscreen worldwide are a broad spectrum.”

The Australian consumer group choice claimed in a Bombshell report that the Lean Screen SPF50+ Mattifying Zink Skinscreen from Ultra Violette, which sells for $ 52, returned an SPF of only 4 during the first round of rigorous tests
AVA claimed that the brand went one step extra by performing ‘extra’ testing on all their sunscreen, because, as she said, ‘UvA protection is clearly very important to us’.
‘The SPF tests is really just the beginning. If you have all your own formulations, you must do stability tests to ensure that the product is stable and the UV actives contains over time, as well as clinical and panel tests, “she said.
“Developing all your own formulations, possession of your own sunscreen and making that sunscreen Global is very expensive,” she concluded.
The next choice Bombshell Report, Ultra Violette disputed the claims and said: ‘Given our dedication to producing the highest quality sunscreen for consumers, we do not accept these results as even remotely.
“Lean screen contains 22.75 percent zinc oxide, a level at which, when sufficiently applied, a test result of SPF 4 would make scientifically impossible.”
The brand said that Lean Screen, like all UV formulas, were made by renowned, TGA-figuring manufacturers and tested to meet the strictest worldwide SPF standards.
“To guarantee full transparency and peace of mind for our customers, when we were warned for the first time to test Choice, we immediately set up another 10 person test on the batch in question in an independent lab,” said an Ultra Violette spokesperson.
‘In April of this year (2025) we proactively initiated a new urgent SPF test of the batch in question. We have re -tested our product and the results have come back to 61.7, which is above the threshold that requires the TGA to make a 50+ claim.
‘Choice’s recent Hertest only included five participants, in which two results were considered non -Evalidated, which resulted in a sample size of only three.
“In the past four years we have performed three different tests at Independent Labs versus Choice’s 1.3 tests.”
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