‘It’s the worst dress I’ve ever seen,’ mums cry over Shein’s £10 ‘monstrosity’
A dress from SHEIN has been getting a lot of reactions from online users because of its unique pattern.
People compared the style to everything from “slaughtered pig’s trotters” to “exploded intestines.”
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Posts On Mumsnet, a user shared a link to the dress, which she described as a “monstrosity”.
“This popped up in my Facebook feed and it is the worst dress I have ever seen,” she wrote.
“It appears that there is flesh mixed with a pattern.”
The Shein Lune Holiday Casual Patchwork Contrast Colour Leopard and Paisley Printed Sleeveless Dress retails for £10.49.
Other Mumsnet users were quick to share their thoughts on the unusual dress.
“I had to check to make sure it wasn’t April Fools’ Day! How did a designer come up with something so monstrous?” one reader said.
Another wrote that the pattern “looks like two slaughtered pigs’ feet around her neck.”
“Ouch! It’s bad enough standing still, but when you move it looks like you’re wrestling a pig,” a third woman commented.
Another reader said the dress looked “horrible” and wrote that it “looks like her stomach exploded and her intestines fell out.”
“It makes me think she’s wearing her intestines. It’s really horrible. Maybe it was an inside joke to see how many people would buy it,” someone agreed.
One Mumsnet user said the dress ‘provided fashion inspiration because aliens ate my intestines’.
“The pattern is abstract gynecological, right?” asked another social media user.
“Oh, good God! Jesus Christ! Oh my goodness! What were they thinking when they designed that grotesque monster?!” asked one woman.
Another Shein shopper likened the look to “an autopsy on an exotic animal.”
“Even the model doesn’t want to show her face in it,” joked another unimpressed reader.
How can Shein prices be so low?
Shein is known for its low prices. Nearly 90 million people worldwide use the website for cheap fast fashion.
There are several reasons why the company can guarantee affordable prices, including:
Outsourced labor
Most of Shein’s factories are located in China, where the minimum wage is lower than most countries.
Cheaper materials
Shein mass produces popular styles using cheaper fabrics, with 1,000 items added to the site every day.
Online format
Shein operates entirely online and has no physical locations, keeping operational costs low.
Direct to the consumer
By skipping the retailer and shipping the goods directly from the manufacturer to the consumer, shipping costs are reduced.
Influencer Marketing
Paying content creators to share their Shein purchases is a cheaper marketing model than paying for social media ads and celebrity endorsements.
Discounts
Discount and promotion codes keep prices low for customers while encouraging them to buy more items.
Someone commented that the flesh-like pattern gave a “Hannibal Lecter feel.”
“That’s waaaaay worse than I expected,” said another Mumsnet user.
“It calls for a good old-fashioned word: horrible!” wrote another commenter.
Other readers said they could imagine the vision behind the unique look.
“In theory it could work – leopard print, hot pink, gold, bold shapes – but when you add it all up, it’s tacky,” said one.
“It’s actually a really clever optical illusion, if it weren’t so awful,” agreed another Mumsnet user.
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