Jessica Sepel reveals tips and tricks behind the multimillion dollar vitamin brand JS Health launch

How a woman who worked at Priceline after high school ended up starting a vitamin empire worth $426 million — here are her tips for building a business

  • Clinical Nutritionist Jessica Sepel, 32, Creates Financial Review Young Rich List
  • Ms. Sepel and her husband’s co-founder ranked No. 24 for Vitamin Empire
  • The couple revealed the failure and success of becoming a $426 million company
  • JS Health is now the second most stocked vitamin brand in Australian pharmacies










A woman who once worked for Priceline has revealed the success and failures behind the launch of her multimillion-dollar vitamin empire.

Clinical nutritionist Jessica Sepel, 32, and her husband, CEO Dean Steingold, debuted on the Financial Review Young Rich List with an estimated worth of $426 million.

The couple is ranked number 24 and owes most of their success to Ms. Sepel’s wellness blog and app, which paved the way for their vitamin empire JS Health.

Clinical nutritionist Jessica Sepel, 32, (pictured) debuted at No. 24 on the Financial Review Young Rich List with husband Dean Steingold

After working at Priceline after school, Ms. Sepel’s company is now the second most popular vitamin brand in Australian pharmacies, despite only being launched two years ago.

Due to the company’s roaring success, JS Health is selling a bottle of vitamins every ten seconds, with plans to expand overseas in the UK, US and Asia.

But things haven’t always been smooth sailing for the entrepreneur, with several failed business ventures, including a healthy cereal brand, leaving the couple out with tens of thousands of dollars.

Ms. Sepel and her co-founder, Mr. Steingold (pictured) have described their long journey to success

Ms. Sepel and her co-founder, Mr. Steingold (pictured) have described their long journey to success

At one point, her husband Dean Steingold was forced to give her the harsh reality that it was time to let go of Ms. Sepel’s dream, as the couple could no longer afford the risk.

But Mr Steingold told the Australian Financial Review that sometimes you have to lose everything when you start a business.

“You have to lose every dollar. Then you’re ready to realize how hard it is to create something,” he said.

Ms. Sepel refused to give up and hit the big hit in 2018 with one of her ideas – developing a vitamin with an anti-stress and anti-anxiety formulation.

“I had patients with depression and anxiety, lack of energy, with poor sleep, and I would prescribe them high doses of fish oil, B vitamins, zinc and magnesium and suddenly they would feel better,” Ms Sepel told The Australian Financial Review magazine .

‘I don’t care if it’s a placebo or not… I saw results. I just knew I could make them better.’

JS Health is now the second most stocked vitamin brand (pictured) in Australian pharmacies

JS Health is now the second most stocked vitamin brand (pictured) in Australian pharmacies

Ms. Sepel says she was discouraged by some from pursuing her dream of breaking through into the vitamin industry and that they were “against giants.”

“I don’t like the word haters, but there are so many naysayers and doubters.”

But with little cash to spare and vitamin bottles costing about $20,000 for 2,000 bottles, the couple threw everything into the business, and it turned out to be a gamble that paid off.

Ms. Sepel refused to give up on her dream of launching a Vitamin range, despite a series of devastating business blows

Ms. Sepel refused to give up on her dream of launching a Vitamin range, despite a series of devastating business blows

Tips for Success from Jessica Sepel

1. Back yourself

2. Be careful of people who promise too much

3. Accept that life and business will be tough

4. Watch what you post on social media

5. Fast forward to the slack

6. Use your strengths and work as a team

The nutritionist now has more than 25 individual, research-backed vitamin formulas, targeting everything from “Hair + Energy” to “Skin + Digestion” and “Detox + Debloat.”

Each vitamin is TGA approved and filled with proven ingredients that treat a variety of ailments, such as iodine and zinc for hair and energy levels and turmeric for stress.

The couple’s glowing success will see them launch a skincare line next month, backed by a trademarked vitamin complex.

A hair care line is also reportedly in the works.

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