Lamborghini’s Fast ForWorld brings supercars to Metaverse Gaming
Lamborghini has collaborated with Animoca Brands for its Web3 debut. As part of the partnership, supercars from the luxury Italian automaker will be launched into metaverse gaming ecosystems by the Hong Kong-based gaming software company. Lamborghini’s move is aimed at acclimatizing customers to the future of immersive marketing and brand engagement strategies that resonate with a newer generation of customers. This is Lamborghini’s first interoperable, blockchain-based implementation of its iconic vehicles in gaming.
The automaker said it is working on an NFT-friendly immersive platform called ‘Fast ForWorld’. Designed by Gravitaslabs, the platform is projected as Lamborghini’s hub for digital engagement and Web3 initiatives that will allow fans to play with virtual versions of the company’s supercars. Players can collect non-fungible tokens (NFTs) related to the car brand while earning engagement rewards.
“Fast ForWorld will partner with Motorverse, a global ecosystem and community for digital vehicles, racing games and motorsports culture created by Animoca Brands, to deliver a unique gaming experience with interoperable digital car collectibles,” a spokesperson said. official post said of Animoca.
Car and gaming enthusiasts will soon be able to buy, sell and drive Lamborghini cars in a range of games on Motorverse. The FastForWorld website reveals that REVV Racing and Torque Drift 2 are two games where these virtual cars will be made available with interoperability support, allowing players to bring cars from Fast ForWorld to Motorverse games.
Revuelto – the first high performance electrified vehicle (HPEV) hybrid car – is the first Lamborghini car to get a digital avatar. Each unit of this flagship super sports car is unique to its holder, with characters exclusive to each mode.
Fast ForWorld goes live on November 7, with a 3D wallet to store users’ digital items and interoperable features that allow users to interact and play with their car.
Animoca Brands has been exploring the idea of supercars in metaverse ecosystems since 2021. The company partnered with virtual hypercar designer ‘nfast’ in September 2021 to develop NFT hypercars for REVV Racing, a blockchain-based action arcade car racing game.
Lamborghini, meanwhile, isn’t the first automaker to enter the Web3 space. In March 2023, Nissan became the first car brand from Japan to introduce its collection of virtual merchandise and NFTs, becoming part of the metaverse ecosystem. MG Motors and Ford are other car brands announcing metaverse features.
P&S intelligence estimates that the global metaverse market generated $90.6 billion (approximately Rs. 7,60,410 crore) in revenue last year, and is expected to reach $1,157.8 billion (approximately Rs. 97,18,125 crore) by 2030, with a CAGR of 44 percent.
