LG Smart TVs now show you screensaver ads
LG smart TVs have reportedly started showing users ads on the screensaver screen. LG Ad Solutions, the company’s subsidiary focused on branding activities, announced the move earlier this month and it appears these ads have reached the company’s smart TVs. In particular, the company emphasized that showing screensaver ads will make better use of the idle screen and engage users. The consumer technology company also said that showing these ads can increase brand awareness and customer perception.
LG Smart TVs showing screensaver advertisements
Earlier this month, LG Ad Solutions announced the launch of Native Screensaver Ads, a full-screen advertising experience that activates on the home screen of LG smart TVs. The company added that this “ad format capitalizes on idle screen time, turning what could be seen as a period of downtime into a valuable engagement opportunity.”
According to a Flatpanelshd reportusers are now seeing these ads on their smart TVs, including the high-end G4 OLED TVs. These ads are said to be displayed in carousel format or full screen. The content of the ads would have nothing to do with the TV experience and would be largely brand-oriented. These screensaver ads reportedly appear before the regular screensaver, and are localized to the language of the region in which the smart TV is set.
LG Ad Solutions highlighted in its press release that similar ads will also be hosted on LG Channels (the company’s free and ad-supported streaming service) and Content Store. Dave Rudnick, Chief Technology Officer at LG Ad Solutions highlighted the decision to introduce these ads, saying: “Now 93% of viewers multitask while watching TV, engaging in activities such as messaging, shopping, browsing social media or play games on their phone. telephones. Through testing, we validated that Screensaver ads provide a valuable opportunity for brands to take center stage on the biggest screen in the room.”
Notably, many streaming platforms, including Netflix, Amazon Prime, and Disney+ Hotstar, have ad-supported tiers or show ads between shows. Technically, users don’t own the content on those platforms and aren’t paying for a service, which is how these companies justify advertising revenue. However, LG’s decision to display ads on the screensaver screen is unique in consumer technology, as users are required to watch ads despite having paid for the smart TV in advance.
