Lidl sells ‘first ever’ croissant bag and people think it’s either crazy or epic
Just when you thought you’d seen it all, Lidl has designed a handbag that immortalises one of the supermarket’s most iconic bakery products: the croissant.
In an unexpected crossover, Lidl has teamed up with absurdist designer Nik Bentel to create the zany bag, and shoppers are loving it.
7
7
7
Combining a roll-top clutch with a traditional paper bag, the soft leather ‘bakery bag’ features two types of straps, so you can wear it day or night.
The bag is hailed as the “perfect mix of absurdity and icon” and “a treat that looks good enough to eat”. The bag is seen as a versatile statement fashion piece.
In addition to the transparent ‘Croissant bag’, shoppers also get a luxury leather croissant wallet that looks very similar to the Lidl bakery item of which 122 are sold per minute.
While Nik’s products normally retail for hundreds of dollars, the Nik Bentel x Lidl ‘Croissant Bag’ will retail for just £50.
All proceeds go to children’s activities good causethe NSPCC.
If you want to get your hands on this special limited edition bag, you’ll have to be quick.
The bag will be available for purchase via the Nik Bentel website on Thursday, August 29 at 3:00 PM – and fans are already excited.
After the announcement on TikTok – which has already been viewed more than a million times – has been voted the ‘must have accessory of the year’ by Lidl customers on social media.
Fashion-crazed fans chanted: “I’d give my life for this, you name it”, “The most beautiful thing I’ve ever seen”, “IT’S NECESSARY!!!”, “THIS IS SO CUTE, WHAT IS THIS?”
Nik, who previously designed the ‘Pasta Bag’, has now designed the crazy Lidl ‘Croissant Bag’, in line with his motto ’embracing the absurdity of the everyday’.
He shared: “I’ve always believed that design should take the everyday and make it memorable. Working with a brand like Lidl for our first UK partnership, which is so well known for its witty and humorous relationship with its customers, was a no-brainer.
“During the creative process we looked at how to combine Lidl’s cult bakery product with our love of celebrating the norm. This gave us the opportunity to think deeply and create something truly unique.
“To make it super dynamic, we made the bag multifunctional, with multiple styling options, so the wearer can put their own personal spin on it.
“My team and I loved hearing what Lidl’s customer base values about their iconic bakery, and we can’t wait for the world to experience our Croissant Bag.”
7
7
7
Fashion editor reveals her thoughts on Lidl’s croissant bag
Deputy Fashion Editor Abby McHale gave her take on the unusual trend…
The collaboration that no one expected is between New York-based designer Nik Bentel, known for his quirky designs, and Lidl.
While the ‘croissant bag’ is all the rage on social media, £50 for a bag with Lidl emblazoned on the front is a steep price to pay, even if it’s said to be the season’s must-have accessory.
As fun as it looks and as good as it is for marketing for both parties, and as great as it is to raise money for a good cause, we all know how quickly social media changes and that this will be over before a real croissant has cooled.
Joanna Gomer, Marketing Director at Lidl, said of the campaign: “We know our bakery has a cult following and our merchandise has been selling like hotcakes over the years. With this launch, we are ready to make waves in the world of haute couture.
“Nik has completely transformed our most coveted Lidl Bakery item into an exceptional high-end fashion piece, and we can’t wait to see how the Lidl Croissant Bag is the latest, most unexpected item to take the world of luxury fashion by storm.”
7
