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Liverpool have plans if they don’t finish in the top four after a bad start

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Liverpool CEO Billy Hogan admits they have plans if they don’t finish in the top four after their poor start to the season… and says they ‘cannot automatically count on Champions League qualification’

  • Liverpool are ninth in the Premier League after winning two of their seven games
  • The Reds are already four points behind the Champions League places
  • CEO says club will continue to develop off the pitch to increase revenue
  • Liverpool made around £90 million reaching the Champions League final

Liverpool chief executive Billy Hogan has revealed the club have plans if they don’t finish in the top four and that they will continue their development off the pitch to mitigate any financial impact.

The Reds are ninth in the Premier League after a difficult start to the season. Jürgen Klopp’s side are currently four points outside the Champions League places and have already lost a lot of ground in the title race after winning just two of their first seven league games.

That gap could widen in October as they face a difficult month with games against Arsenal and Manchester City.

Liverpool had a difficult start to the Premier League season and are ninth in the rankings

The club's CEO has admitted Liverpool cannot automatically count on Champions League qualification

The club’s CEO has admitted Liverpool cannot automatically count on Champions League qualification

Liverpool have played every season in Europe’s elite club competition since 2017, a streak that will be seriously threatened if their Premier League performances don’t improve.

Failure to qualify for the Champions League could have serious consequences for the club, but Hogan said Liverpool would continue their efforts to grow revenues off the pitch.

“That’s always our goal at the start of the season,” Hogan told the German newspaper BILD.

“Of course qualifying is important because of the turnover we can make in the Champions League. But the way we run the club is to make sure we’re as sustainable as possible. You cannot automatically count on Champions League qualification.

Liverpool made around £90 million for reaching last season's Champions League final

Liverpool made around £90 million for reaching last season’s Champions League final

Jürgen would like to leave the club in better shape than he found it. He succeeded in Mainz, Dortmund and also in Liverpool. Since his arrival, sales have doubled.

“The stadium is getting significantly bigger. We have a new training ground. The club has grown considerably over the past six or seven years. We want to continue with that because we think there is still a lot of potential.’

Liverpool made around £90 million from their run to last season’s final, which they lost to Real Madrid.

Clubs that have qualified for this season’s Champions League will receive £13.48 million for entry into the group stage, while the teams in the competition are also entitled to a share of approximately £258 million in broadcasting fees and additional funds through their co-op. efficient ranking.

Hogan praised manager Jurgen Klopp's impact on the club both on and off the pitch

Hogan praised manager Jurgen Klopp’s impact on the club both on and off the pitch

Liverpool have already increased Anfield’s capacity to 55,000, which is expected to grow to over 60,000 once the extension of the end of Anfield Road is complete.

“That’s important because we have more room for more fans,” Hogan added. “We are in the fortunate position that the demand for tickets is exceptionally high. This allows us to generate more turnover, which helps us in the toughest competition in the world.’

Liverpool are next in action against Arsenal at the Emirates after beating Rangers 2-0 in the Champions League on Tuesday.

Anfield has undergone extensive redevelopment in recent years and Hogan said it will continue

Anfield has undergone extensive redevelopment in recent years and Hogan said it will continue

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