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Measures taken to tackle fraud involving fake news and misleading advertisements | India News – Times of India

Measures taken to tackle fraud involving fake news and misleading advertising
NEW DELHI: The government on Wednesday said it is taking steps to prevent fraud involving fake news, misleading advertisements and counterfeit products on online platforms.
This is being done to keep the internet open, secure, trusted and accountable, IT and Electronics Minister Jitin Prasada said in a written reply in Lok Sabha.
Key initiatives taken to prevent online fraud include specific due diligence obligations for online and social media intermediaries to prevent the hosting, displaying, uploading, publishing, transmitting, storing or sharing of illegal content.
If the due diligence as stipulated in the IT Rules 2021 is not observed, the intermediaries will lose the exemption from liability for information, data or communication connections of third parties, under Section 79 of the IT Act.
The minister also said that the Central Consumer Protection Authority issued a comprehensive advisory in March this year to put an end to advertisements promoting illegal activities.
“The advisory emphasizes the prohibition of advertising, promotion and endorsement of unlawful activities prohibited under various laws,” Prasada said.
The consumer affairs department has also notified the Consumer Protection (e-commerce) Rules, 2020 to protect consumers from unfair trade practices in e-commerce.
“These rules, among other things, outline the responsibilities of e-commerce entities and specify the liabilities of marketplace and inventory e-commerce entities, including provisions for resolving customer complaints,” he said.
Also, the Ministry of Home Affairs has established the Indian Cyber ​​Crime Coordination Center to provide a framework and ecosystem for law enforcement agencies to tackle cybercrime in a comprehensive and coordinated manner.

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