Medibank marketing manager murdered in horror ATV rollover on farm near Daylesford identified as her shattered husband breaks his silence

The family of a high-profile businesswoman are left heartbroken after she died in a horror accident while driving an all-terrain vehicle.

Marketing director Lisa Ronson is being remembered as a woman ‘cherished by all who knew her’ after she was tragically killed in a farm accident.

Emergency services were called to Ms Ronson’s property on Daylesford-Clunes Rd in Ullina, near Daylesford in regional Victoria, at around 7pm on Saturday.

Medibank’s Chief Marketing Officer had driven an all-terrain vehicle into her when she lost control and crashed.

Sadly, Mrs Ronson, 52, died at the scene, despite the best efforts of paramedics.

In a statement to the Herald Sun, Mrs Ronson’s husband Chris Taylor paid tribute ‘the love of my life, my inspiration and biggest supporter’.

“I’m lost without her,” he said.

‘The sudden loss of our beloved Lisa has left us in deep shock, with words failing to express the depth of our grief.

High-profile businesswoman Lisa Ronson sadly passed away on Saturday. Image: supplied

“Our hearts are broken beyond words. Yet in our grief we hold on to the memories of her spirit, her smile, laughter and the love she so generously shared.

‘May her beautiful soul rest in peace.’

The couple had purchased their property in Ullina in 2019 and worked together to turn it into a loving home for their family.

“Together we poured our hearts into creating a home in the country, a place she cherished and was so proud of – a sanctuary full of love, shared laughter and the joy of family and friends,” Taylor said.

“Yesterday’s tragic accident, so unexpected, took her from us far too soon, interrupting a life that was as vibrant as it was meaningful.

Lisa Ronson with husband Chris Taylor and son Ben Ronson in Daylesford. Image: Instagram

‘Lisa was in a period of happiness, thriving in a job she loved and surrounded by people she loved dearly.

“Her future held endless possibilities, an exciting journey that she embraced with boundless enthusiasm.”

Ms Ronson had spent 25 years building her impressive career in the marketing and commercial sector.

She was recently appointed Chief Marketing Officer of Medibank in July 2024, after four years as Chief Executive Marketing at Coles in May 2023.

Lisa Ronson loved the life she lived on her Daylesford estate. Image: Instagram

Ms Ronson also worked part-time as director of Wheelchair Rugby Australia in March 2023.

During her time at Coles, Ms Ronson has won numerous awards, including Australia’s Most Productive Marketer and Best of the Best Marketer of the Year in 2021.

She also held a similar role at Tourism Australia between February 2015 and March 2019.

Victoria Police confirmed a report will be prepared for the coroner.