Men get Botox injected into a very intimate area to improve their sex life… but there can be a BIG downside

There’s a new way to increase your sex drive, even if it’s an unusual one.

Cosmetic clinics are now offering £700 Botox injections administered straight into the back passage.

The ‘adjustment’ claims to help men improve their sex lives by relieving tension and discomfort – by relaxing the anal sphincters and overlying skin.

One beauty clinic has even trademarked the procedure as ‘HoleTox’.

However, medics have warned that the procedure, which produces short-term results, can cause unpleasant side effects, including bleeding and fecal incontinence.

In an Instagram post from New York, Lushful Aesthetics promoted the procedure after praising ‘HoleTox the talk of the town’. The clinic, founded by Dr Chris Bustamante (pictured), said the ‘virtually painless’ procedure ‘takes approximately three minutes’

The ‘tweakment’ claims to help men improve their sex lives by relieving tightness and discomfort – by relaxing the anal sphincter and overlying skin

Other side effects are less disabling but can be embarrassing, such as increased gas.

In an Instagram post, New York-based ‘medical spa’ Lushful Aesthetics promoted the procedure after calling ‘HoleTox’ the ‘talk of the town’.

The clinic, founded by aesthetic nurse Chris Bustamante, said the “virtually painless” procedure “takes about three minutes” and “makes anal sex easier.”

‘Patients love how comfortable the procedure is and that the results last up to four months.’

In a separate interview with the New York PostDr. Bustamante, nicknamed Injector Chris, also said: ‘It appeals to Gen Z and millennials who are much more curious and adventurous when it comes to improving their sex lives with unconventional methods.

‘I do have female patients who come for it, but they are mainly gay men.’

Most commonly used for fine lines and wrinkles on the face, medical professionals also use Botox to reduce severe armpit sweating, prevent chronic migraines, and stop incontinence.

Botox for the back passage works in exactly the same way.

During the treatment, patients at Lushful Aesthetics are administered ProNox – laughing gas – to reduce any feelings of anxiety.

The injections relax the anal sphincters and stimulate blood flow to the area, improving pain and reducing muscle spasms.

Beauticians claim that the procedure will not cause intestinal incontinence.

According to clinics offering the treatment, patients who want to “maintain their results” should return every three months for follow-up treatment.

Price varies between clinics.

Lushful Aesthetics is offering the 100 units of Botox – typically for one treatment – ​​for £675 ($900).

Other MailOnline adverts show clinics in the US seeing up to £1,120 ($1,500) per treatment. In Britain, some private practices start at £550.

A similar procedure, in which Botox is injected into the sphincter muscle in and around the back passage, has long been used to treat anal fissures and hemorrhoids.

This is also recommended by the NHS for both adults and children with chronic anal fissures that have not healed within eight weeks despite treatment.

It works by blocking certain muscle receptors, which allows the tissues to relax and facilitates healing of the fissure.

But experts today warned against the Botox treatment for cosmetic purposes.

Lushful Aesthetics is offering the 100 units of Botox – typically for one treatment – ​​for £675 ($900). Pictured: The Lushful Aesthetics clinic in New York

Although Botox can be reversed with a dissolving injection, there is limited research on the risks associated with injecting it into this intimate location.

As with facial fillers, a solution improperly injected into or around a blood vessel can cause tissue to die.

Professor Asif Muneer, a consultant urological surgeon at University College London Hospitals NHS Foundation Trust, told MailOnline that he was ‘not convinced’ of the procedure given the ‘little scientific evidence’.

Meanwhile, Dr Richard Viney, a urological surgeon at the Queen Elizabeth Hospital in Birmingham, said there was ‘little meaningful research into the practice’.

He added: ‘The main problem would be faecal incontinence, so anyone considering this should ensure they are cared for by a responsible and experienced doctor.’

However, the “effects are not permanent, so any adverse effects will only last a few months,” he said.

The NHS also advises that ‘a small amount of bleeding’ is common after Botox in the back passage, which ‘improves with time’.

The rising popularity of intimate Botox comes amid a growing trend of men undergoing cosmetic surgery, including Brazilian Butt Lifts (BBLs), liposuction, ab implants and penile fillers.

For example, clinics offering penis fillers have also previously been accused of cashing in on male fears.