“Meta AI non-conforming with GDPR”-Digital Rights Group threats Meta with an EU AI training order
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- The digital rights group based in Austria, NOYB, has sent a cease-and-considered letter to Meta via its AI training plans in the EU
- All public messages and user interactions are set to feed Meta AI in the EU from 27 May 2025, as an opt-out option
- Unlike what Meta claims, Noyb Meta AI training does not argue on the GDPR and threatens to submit an order as a potential next step
The digital rights group NOYB, established in Austria, threatens Meta an order compared to its AI training plans in the EU, with the argument that they do not comply with the Data Practacy legislation.
The Big Tech Giant is ready Feed his Meta AI models With all public messages and the interactions of users from 27 May 2025 as an opt-out option. This means that holders of the European Facebook and Instagram account must fill in an objection form before this date if they do not want their data to be used. However, NOYB claims that Meta must ask for opt-in permission instead, as per GDPR lines.
The group led by privacy activist Max Schrems already has one Stop and Desist Letter Against Meta on Wednesday 14 May, the company asks to stop its current plans. An order and potential class actions can be the following steps if the Meta AI training continues as it looks now, Schrems said – something that can lead to substantial damage claims from affected users.
The legitimate interest of mystery
According to NOYB, the legal mystery around Meta AI lies in how the giant of the social media is planning to use the legitimate interest determination that is ruled by Article 6 (1) (F) of GDPRWith which companies can collect and process the data from users without releasing the permission of users.
Examples of legitimate interest are the use of people to prevent fraudulent activities, processing customer data for customer service purposes or managing employee relationships.
“The European Court of Justice has already ruled that Meta cannot claim ‘legitimate interest’ to direct users with advertisements. How should it have a ‘legitimate interest’ to absorb all data for AI training?” Said Schools, with the argument that legitimate interest in the Meta AI case is neither legal nor necessary. “
In addition, companies are also obliged to perform a multi-factor legitimate interest evaluation to determine whether the use of this provision has no negative influence on the rights and freedoms of individuals.
NOYB, however, states that Meta AI training is unable to meet other AVG rights, such as the right to be forgotten or the right to gain access to their data afterwards. That is because, once in an LLM database, it is very difficult (if not impossible) to pick up the data.
This responded and said, “Meta simply says that his interest in money is more important than the rights of its users.”
🚨 Vandaag heeft NOYB een staakt -het -en -opesparende brief aan Meta gestuurd met betrekking tot zijn AI -trainingsplannen in Europa.👉 Als meta het verzoek niet aan het verzoek nalaat, kan NOYB een bevel indienen – of een EU -class action lanceren in de toekomst.Alle details 👇https: //t.co/vkxdyfqqo9May 14, 2025
Meta announced his intention to resume Meta AI training in the EU on April 14, 2025. The company had to pause the launch in 2024 in the midst of growing COncerns under EU data consumer protection and supervisors.
NOYB was one of the submission of privacy complaints to prevent the meta from training its AI models with data from Europeans in June last year.
In one official announcementThe parent company of Facebook and Instagram ensures that it is concerned with EU supervisors and its approach meets the European laws.
In particular, the company refers to one Opinion published by the EDPB In December, which offers a guide to help the Irish Data Protection Authority (DPA) to assess the use of legitimate interest as a legal basis for AI models.
How should Meta have a ‘legitimate interest’ to absorb all data for AI training?
Max Schrems, Noyb
But according to Schrems, however, this is not enough to make Meta AI training legally healthy.
He said: “As far as we have heard, Meta has ‘involved’ with the authorities, but this has not led to a ‘green light’. It seems that Meta is simply progressing and ignores the EU data protection authorities.”
So far only one German consumer protection groupThe North Rhine-Westphalia Consumer Advice Center (VZNRW), has questioned the legality of Meta AI and made an official request to Meta to put its AI training plans in the EU. As NOYB notes, National Data Protection Authorities (DPAs) have largely remained silent, even though they call in citizens to urgently unsubscribe from Meta AI training.
On its side, Meta has rejected The allegations of the VZNRW and warned that an order against the AI training of Meta would harm both the German and the EU AI market.
What is the following?
As mentioned, Meta has been set to feed its AI models with all EU Facebook and Instagram account holders -reports and interactions from 27 May.
Although NOYB said that he is currently evaluating their option to submit an order or a Class Action if Meta continues with his plan, the group remains that asking users’ permission is the simplest solution to solve GDPR problems around Meta AI training.
In the meantime, however, it is crucial that Meta users deregister in the EU if they do not want the company to use their data for AI training. That’s because, as a Proton Proton Proton, the provider behind one of the Best VPN and encrypted e -mail -apps, noted in a LinkedIn post: “It is difficult to predict what this data can be used for in the future – better to be safe than regret.”
To do this, you must log in to your account and fill in an objection form (A Form for Facebook And one For Instagram). A reason to object is not required.
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