Mother of 22 Sue Radford shows off huge cake orders that fund their lavish lifestyle
SUE and Noël Radford to manage to live luxury lifestyle despite 22 children – and it’s partly thanks to their cake shop company.
From 24 holidays in two years to their 10-bedroom villa with a £27,000 swimming pool, some are wondering how they will fund their millionaire lifestyle.
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The Radfords are not dependent on fringe benefits and support themselves with proceeds from Noel’s bakery, The Radford Pie Company.
The company is a family affair, with Noel at the helm and the children Chloe and Daniel has helped me in the past.
This week, the family gave fans an update on this week’s deliveries, saying their pepper steak pie was proving “very popular.”
Next, the Radford parents showed off their pallets full of cakes, ready to be delivered to customers.
They wrote: “Everything is ready. Now to pick up the children.”
This story follows the family returning from a luxury Disney cruise in Florida, just before the start of the school year.
In an earlier episode of their TV show, Noel revealed that he has earned more than £2.5 million since founding the company in 1999.
But without accurate and up-to-date figures, it is difficult to estimate the company’s gross profit.
Their website states: “Since 1999 we have had our own beautiful bakery, providing (and feeding) our large and growing family, as well as the local people of Heysham and Morecambe.”
The family has since expanded their business to handle online orders from across the UK and recently had to invest heavily in a new large bakery as the cake business grew.
I tried one of Noel Radford’s cakes and it was disgusting
Abigail Wilson, the fantastic lead writer, shares her impressions of Radford’s famous pies.
After Noel revealed on the hit family show 22 Kids & Counting that he had made a whopping £2.5 million from his cake business, I thought I’d give it a try.
As a huge cake lover, I was beaming when I placed my online order.
I bought the ‘chunky’ chicken pie at Radford’s Pie Company, but unfortunately I wouldn’t call it a whopper.
I was very excited to try this iconic cake, especially after having to wait over two weeks for it (yes, you heard that right).
It was a great size for a single-serving cake, and made the average Pukka cake look small.
The inside of the pie, however, was not appetizing at all. The Radfords described the pie as ‘fat chicken’, but I have to say that to me it looked more like stringy chicken.
And to make matters worse, the gross, jelly-like appearance was not my cup of tea at all.
Although I often watch Noel’s cooking videos online and am quite impressed with his quick dishes, I think I’ll give his famous pies a miss.
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Sue, a housewife who claims they have spent more than £1million raising their children, recently hit back at internet trolls who criticised the family’s extravagant spending, insisting the family work hard.
“Ultimately it’s ours money” she said, speaking to Female“We work very hard for what we have and if we want to spend it on anything, we do.”
And all this is in addition to their luxury car collection, which includes a £30,000 Range Rover, an £80,000 Porsche Cayenne E-Hybrid Quarzite and a campervan for sale for £40,000.
Besides Noel’s bakery, there are many other ways the Radfords support themselves, including through YouTube, sponsored posts, TV, and their part-time jobs.
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TV career
The super-sized family first appeared on Channel 4 documentary television program 15 Kids and Counting in 2012.
And recently the Radfords opened their doors again to Channel 5 to film 22 Kids and Counting shows in recent years.
Although it has never been revealed how much they earn from their TV appearances, Sue has said that they earn extra money through their ‘media company’.
Brand expert Andy Barr believes Sue and Noel were paid less than £10,000 per show.
He told the Daily Mail: “The average fee per episode will be in the thousands, rather than the tens of thousands or hundreds of thousands that people often think is the case with this type of TV programme.
“If they continue to request a fourth or fifth season, then they can ask for a higher fee.”
He currently estimates the Radford family earn £5,000 per episode.
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Book sale
Earlier this year, Sue announced via Instagram that they were releasing their very first book, after the new season of their TV show had started.
The Radfords: Making Life Count was released on February 29 and featured behind-the-scenes secrets about the Lancashire family.
Sue said: “So many of you have asked us over the years if we will ever publish a book and it is something we have wanted to do for a long time and now we have finally found the time to do it, amidst the chaos of everyday life!”
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Paid Instagram Posts
Sue and Noel’s Instagram account has 518,000 followers, no doubt due to their popularity thanks to their Channel 5 TV show.
With such a large following, it’s no surprise that they have partnered with many major companies for sponsored posts.
The list includes George at Asda, EEThe Next Step, Emma mattresses and more.
Speaking with FemaleJamie Ray, co-founder of specialist influencer marketing agency Buttermilk, said the couple could charge up to £15,000 for a single post on their feed.
According to the publication, the family has shared 18 sponsored posts on their Instagram feed since 2020.
For example, if they earned £15,000, that would equate to around £270,000 over three years.
Q&A with Sue and Noel Radford
Sue and Noel have learned a lot over the years with their 22 children.
Who is the strictest parent? Sue
Who is the naughtiest child? Archie
Do you prefer parenthood or grandparenthood? Grandparents, you can spoil them extra and give them back at the end of the day!
What can’t you teach your children? Don’t even try to take driving lessons with your kids, it’s not worth it.
What’s something you’ve never told your kids? We never sat down with any of the kids and said to them, ‘This is how babies are made.’ We never had that conversation.
What’s your best tip for raising children? Turn chores into games. Make them fun so they get involved and can help.
How do you deal with arguments and disagreements? There is always someone who gets into a fight with someone else. As they get older, they have their own opinions, and the arguments get more intense and last longer. We try to listen to them, be the reasonable one, and let them see both sides.
