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SHOPPERS are rushing to their nearest Primark store to get their hands on the new dress of the season.
We recently saw fashion fans go crazy for Primark’s new leopard print tops, but now there’s also a gorgeous animal print dress that will make fashionistas happy.
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So if you fancy rocking the popular leopard print style that was popular in the 90s but has now made a comeback on the high street, you’re in luck, because Primark has everything you need.
And now that summer is finally here, check this out if you want to look cool but don’t want to spend too much money.
Primark store in Basildon showed off the new dress on social media. You’ll be pleased to know it’s only £10.
Showing off the chic, sleek and totally timeless dress, the chain wrote: “PSA: It’s leopard print season.”
Read more Primark stories
In the short video, shoppers were given a close-up of their new purchase: a stylish V-neck dress with an on-trend leopard print pattern.
So if you want to feel like the cat who gets the crème de la crème, this is the dress you want to be seen in.
This slip dress is made from a soft and light fabric for an airy feel. It features spaghetti straps and a timeless, relaxed silhouette. You’ll definitely look and feel cool this summer.
This slip dress is an easy-to-wear garment that you can combine neatly with heels and a blazer, or casually with sneakers and a T-shirt.
It’s super versatile and looks great on a family picnic in the park, a night out with friends or even a night out abroad in the summer.
Sizes range from 6 to 22, making this dress perfect for a variety of body shapes.
The TikTok clip, which was posted under the username @primarkbasildonhas clearly caused quite a stir, as the video has already been viewed 117,200 times.
Fashion lovers were stunned by the affordable dress and many expressed their opinions in the comments.
Need this dress
TikTok user
Someone said, “I absolutely have to go there.”
Another added: “I love this.”
The history of Primark
PRIMARK first opened its doors in Dublin in 1969 as Pennies, with the aim of providing affordable fashion in Ireland.
In 1974, a Primark store officially opened in Derby as Primark.
The retailer now has 193 stores in the UK and 441 stores globally, with a target of 530 stores by the end of 2026.
A third commented: “I need this dress.”
At the same time, a fashionista asked, “How long is it?”
To which Primark responded, writing: “Around the knee, just above, depending on your height.”
Why is Primark the place to go for bargains?
HOW does Primark do it? Keep delivering on-trend items at such unbelievable prices? According to bosses, it comes down to four things.
- They “sell a lot of items” – Thanks to them they can save by buying in bulk for their 191 UK stores
- They “do very little advertising”
- Although their clothes represent the “latest trends”, “they do not use expensive hangers, tags or labels”.
- And finally, they try to be “as efficient as possible when transporting products from factories to stores.” This includes things like “asking suppliers to package our t-shirts so they can go straight on the shelves.”
For more information on how Primark keeps their costs so low and delivers such great bargains, visit the Primark website.
Meanwhile, many TikTok users tagged their friends and loved ones to alert them to the bargain purchase.
A fashionista mentioned a Primark lover and wrote: “I was thinking of you.”
A second person picked up a leopard print fan and said, beaming, “That would look good on you.”
While someone else warned a fashion lover, explaining: “This would really suit you!”
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