New Ray-Ban Meta Smart Glasses Outsell Previous Version: Essilux CEO
Meta Platforms and EssilorLuxottica’s new generation of smart glasses have sold more in just a few months than the old ones did in two years, EssilorLuxottica’s CEO said on Tuesday.
The Ray-Ban Meta smart glasses hit the market last October, allowing users to livestream directly from the glasses to followers on Facebook and Instagram. The smart glasses have Meta AI built in, with the ability to provide information about the item a user is looking at.
The first version of the smart glasses, born from the collaboration between Meta and Essilorluxottica, proved difficult to catch on with consumers.
Francesco Milleri, CEO of EssilorLuxottica, said the first generation of smart glasses, called Ray-Ban Stories, paved the way for the success of the new generation of smart glasses.
“Today people’s expectations are clearer, hence the success of the second generation,” Milleri said at an event in Milan.
The Meta Ray-Ban’s AI feature is currently limited to the US and not allowed in Europe.
“In Europe we are waiting for the decision on the new law on artificial intelligence. We hope it will come soon,” Milleri added.
The EssilorLuxottica CEO added that Meta is an “important partner” for the company and that his group’s brands can “be a cultural intermediary to bring technology to people”.
© Thomson Reuters 2024
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