Nintendo President says that the high costs of Switch 2 are due to lower than expected sales forecast: ‘We acknowledge that there are corresponding challenges for the early adoption’
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- Nintendo President Shuntaro Furukawa says that the high price of the Switch 2 is a factor for the sales forecast of 15 million units of the company
- Furukawa says that limits for the production capacity of the hardware and American rates were not a factor
- Nintendo also expects to sell 45 million units in Switch 2 software, excluding copies of Mario Kart World Included in Switch 2 bundles
Nintendo President Shuntaro Furukawa has said that the lower than expected sales prediction for the Nintendo Switch 2 Is due to the high price of the console.
After his financial report last week, where Nintendo said it expected that last week it would sell 15 million Switch 2 consoles during the launch window (via VGC), investors have since asked the company why it predicted a lower sale than some analysts had expected.
“We predict Nintendo Switch 2 -hardware sale of 15 million units for this tax year,” said Furukawa in a new one Q&A published today. “We have set this figure with the aim of achieving the same sales level that we have reached with Nintendo Switch in the period of approximately 10 months between the launch in March 2017 and December of that year.”
Furukawa also said that the high costs of the console of $ 449.99 / £ 395.99 are a key factor in his predictions, but that the backward compatibility and software bundles will increase the sale before the end of the first tax year.
“Nintendo Switch 2 is relatively high compared to Nintendo Switch, so we recognize that there are corresponding challenges for early adoption,” explained the Nintendo president. “That said, Nintendo Switch 2 can play compatible Nintendo Switch software, so there is continuity between the platforms. We take steps such as bundle software with the hardware to accelerate the adoption in the first tax year, aimed at the same start that we did with Nintendo Switch.”
Furukawa continued and said that limits for the production capacity of the hardware “were not a factor” in his sales prediction, and that the recent increase in American rates or the possibility “had a recession” had no influence on our sales volume prognosis “.
“To reach the sale of 15 million units, we must produce the hardware in quantities that are larger than that. Our first goal is to achieve the same start that we have done with Nintendo Switch, and we work to strengthen our production capacity, so that we can respond flexibly to the question,” he added.
After recognizing the positive feedback from the Nintendo Switch 2 practical events around the world, before he returned to the subject of the high price of the console compared to the original SwitchSaying that “even if there is a momentum around the launch, we know that it will not be easy to let that momentum continue”.
“We have worked on setting up Nintendo Switch 2 -hardware production, since even before we had the Nintendo Switch 2 Experience Events and my Nintendo Store applications started. Our sales volume spelling was not exactly based on any limit for the production capacity,” he said.
Nintendo also predicted that it sells 45 million units in Nintendo Switch 2 software, excluding the Mario Kart World Copies included in Switch 2 bundles, which would exceed the 52 million units sold for the switch for the switch in the 10 months after the launch.
It was said that this is partly due to “a more robust line-up” of games from publishers and the availability of Switch 2 Edition titles.
Purukawa was later asked to attach the impact of the expected American rates on the sales forecast after Nintendo was forced to increase the price of some of the upcoming accessories last month.
“Our financial projections have been created on the basis of the assumption of American rates of products produced in Japan, Vietnam and Cambodia, and 145% on China,” he explained, but could explain the impact of rates on individual products, such as some accessories and Amiibo, which are produced in China.
“Our basic policy is that for every country or region, as rates are imposed, we recognize them as part of the costs and include them in the price,” added Furukawa. “On the other hand, the tax year ending on March 2026 is the launch period for our first new special video game system in eight years. If the assumptions of the rate change, we will consider how to deal with the situation, the importance of the platform momentum and growth of the hardware installation base.”
The Nintendo Switch 2 is launched worldwide on 5 June 2025. UK pre-orders And Our pre-orders Are now live.
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