Latest Breaking News & Hot Updates Around USA OR All Over World

Not another TikTok clone! Now Twitter is adding a video feed that can be expanded to full screen

0 4

Twitter has become the latest online platform to imitate Chinese TikTok by adding an ‘immersive’ video experience, following in the footsteps of Instagram and YouTube.

The US platform has said it is changing its video player to allow Twitter users to expand videos to full screen with a single tap.

Currently, videos on Twitter only take up part of the screen, but making them full screen mimics a trend pioneered by TikTok and copied by rivals.

The change will appear “in the next few days” for English-speaking Twitter users using the Twitter app on iOS, but not Android.

Once the video has launched in full screen, users can scroll up to browse more “engaging video content.”

Twitter changes its video player to allow users to expand videos to full screen with a single click — just like videos on TikTok

HOW TO GET FULL SCREEN ON TWITTER

To activate the new ‘immersive’ full screen, iOS users simply need to tap a video in the Twitter app.

Once the video has launched in full screen, users can scroll up to browse more “engaging video content.”

If users want to exit full screen and return to the original tweet, they should click the arrow in the top left corner.

It will make watching videos more “immersive” and make it easier to “watch what’s happening,” according to Twitter.

Twitter is also adding a new video carousel to the Explore tab (indicated by a magnifying glass) for both iOS and Android users in the app.

Twitter detailed the updates in a blog post published on Thursday, although it did not acknowledge any possible influence of the Chinese app.

“Videos are a huge part of the public conversation and they are one of the most engaging ways for people to express themselves online,” reads the blog post.

In fact, videos shared on Twitter get billions of combined views every year.

“We want to make it easy for everyone to use our service in the way that best suits their needs, and videos (including fun movie teasers) are a big part of that.”

Jake Moore, technical expert and security advisor at ESET, said rival tech companies are trying to replicate TikTok’s features in an effort to trap users.

“With TikTok taking the prominent lead in the race on social media, those behind TikTok seem desperate for its success,” he told MailOnline.

Twitter is also adding a new video carousel to the Explore tab (indicated by a magnifying glass)

Twitter is also adding a new video carousel to the Explore tab (indicated by a magnifying glass)

“Video content is clearly seen as the frontrunner across all platforms and other big names are responding quickly and are now trying to adapt to keep up with these successes.”

Instagram and Facebook, which are owned by Meta, Mark Zuckerberg’s company, have already introduced TikTok-like features.

TikTok is known for its fast vertical scrolling feed, and in May Instagram confirmed it would be testing the same format.

Adam Mosseri, head of Instagram, said at the time, “We’re trying to figure out how to move Instagram forward in a world where more and more people will be mobile first.”

Currently, videos on Twitter only take up part of the screen, but switching to full screen will mimic a trend pioneered by TikTok

Currently, videos on Twitter only take up part of the screen, but switching to full screen will mimic a trend pioneered by TikTok

Instagram has been criticized for shifting from its original focus on photos to short videos — most notably from media personality Kylie Jenner, who urged Meta “to make Instagram Instagram again” and told it to “stop trying.” to be TikTok’.

Facebook, meanwhile, introduced Reels, its blatant attempt to emulate the TikTok experience, last year.

Facebook describes Reels as “a new way to create short, entertaining videos, be discovered by new audiences and be a part of cultural moments on Facebook.”

Similar to TikTok, Reels users simply need to swipe the screen to view an endless library of short clips.

In February, Zuckerberg revealed that for the first time in its history, Facebook had seen a drop in daily users — blame largely on TikTok.

Even Google-owned YouTube has stepped on the scene and released YouTube Shorts, which showcase clips in portrait mode and limit them to 60 seconds.

With this, YouTube has added the ability to sample audio from the more than 800 million videos on the platform.

The feature was first tested in India and the US, but is finally available today for aspiring content creators in the UK

YouTube has added the ability to sample audio from videos on YouTube, including billions of videos around the world

Like TikTok, YouTube Shorts allow users to post short videos of up to 60 seconds from their smartphone

ZUCKERBERG Blames TIKTOK AFTER FACEBOOK LOSE USERS FOR THE FIRST TIME

In February, it was revealed that for the first time in its 18-year history, Facebook lost daily users in the last quarter of 2021, which CEO Mark Zuckerberg said was caused by the TikTok boom.

The social media giant’s earnings report sent Facebook stock down $20, wiping more than $200 billion from the company’s market cap and wiping $29 billion from Zuckerberg’s net worth.

Facebook reported a drop of nearly 500,000 daily logins in the last three months of 2021.

“People have a lot of choices in how they want to spend their time, and apps like TikTok are growing very quickly,” Zuckerberg said at the time.

Zuckerberg reiterated that Meta — the company that owns Facebook, Instagram, and WhatsApp — is committed to developing its short video Reels in an effort to compete with TikTok.

“That’s why our focus on roles is so important in the long run,” he added.

read more

Leave A Reply

Your email address will not be published.