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Now Deliveroo is opening a SHOP: delivery giant joins forces with Morrisons to open Oxford Street store

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Now Deliveroo is opening a STORE: Delivery giant joins forces with Morrisons and opens TODAY Oxford Street store where customers can order 1,750 items – including ready meals and fresh food – using digital kiosks or the instant collection app

  • Deliveroo opens brick and mortar store in London’s New Oxford Street
  • The site will sell 1,750 groceries supplied by supermarket giant Morrisons
  • Customers can walk in and pick up or order via the app for pickup or delivery

Takeaway delivery giant Deliveroo is entering the grocery industry by opening its first ever supermarket.

The British tech company is opening the doors of its new ‘Deliveroo Hop’ store in London today.

Located on New Oxford Street in the capital, the store offers customers the option of ordering food and groceries for pick-up – at an Argos-style pick-up point – or for delivery.

All 1,750 groceries for sale are supplied by Morrisons, who have partnered up as Deliveroo’s official food supplier to the store.

It comes after the British company, founded by entrepreneurs Will Shu and Greg Orlowski, had success with fast grocery delivery during the Covid pandemic – when many people turned to home delivery instead of visiting supermarkets.

But with fellow delivery giants Amazon pushing its grocery business, and other grocery delivery start-ups on the trail, the company is swapping two wheels for physical ones.

Eric French, Deliveroo’s chief operating officer, said: ‘We are opening our doors to welcome commuters, locals, visitors and day-trippers to our first Deliveroo supermarket in the UK.

Takeaway delivery company Deliveroo makes its entry into the supermarket sector by opening its first ever supermarket on Oxford Street (pictured)

All 1,750 groceries are supplied by Morrisons, who work together as Deliveroo's official food supplier to the store (pictured)

All 1,750 groceries are supplied by Morrisons, who work together as Deliveroo’s official food supplier to the store (pictured)

So how does the new Deliveroo store work?

1) Walk-in and order

Customers can walk into the store on New Oxford Street and place an order through the digital kiosks. An employee then packs the groceries from behind the counter and hands the order over to a customer when it’s ready.

2) Order via the app and pick up

Via Deliveroo, customers can order groceries from the store on New Oxford Street. An employee will pack the groceries and the customer can then pick up the groceries when the order is ready.

3) Order via the app and delivery

Customers can order groceries from the New Oxford Street store and have them delivered to their home.

“Our store in New Oxford Street promises a new way to shop for Deliveroo customers, giving them even more flexibility and choice, and should boost the local environment, with nearly two-thirds of shoppers saying they will visit other stores in will visit the neighborhood when they come to the store. shop at Deliveroo.’

For the new site, Deliveroo has partnered with Morrisons to sell items including ready meals, fresh food from The Best range and staples in the cupboard.

Customers can order groceries through in-store digital kiosks — just like customers do at fast-food restaurants like McDonalds — and wait for a store associate to pack them from behind the counter.

They can also pre-order items through the Deliveroo app and pick them up when they’re ready.

The company said this means people can skip the grocery store and walk away with their groceries in minutes.

Deliveroo says customers can still order home deliveries to the Oxford Street store via the app.

Supermarkets were eager to capitalize on the demand for fast delivery that grew during the pandemic, with many signing up for food delivery platforms such as Deliveroo and Uber Eats.

Deliveroo – which has around 7,000 supermarkets in the UK and Ireland – has partnered with supermarket giants such as Waitrose and Sainsbury’s to deliver within 20 minutes.

Located on New Oxford Street in the capital, the store allows users of the app (pictured) to order food and groceries for takeout or delivery

Located on New Oxford Street in the capital, the store allows users of the app (pictured) to order food and groceries for takeout or delivery

It comes after the British company, founded by entrepreneurs Will Shu (pictured) and Greg Orlowski, had success with fast grocery deliveries during the Covid pandemic — when many people turned to home delivery instead of visiting supermarkets.

It comes after the British company, founded by entrepreneurs Will Shu (pictured) and Greg Orlowski, had success with fast grocery deliveries during the Covid pandemic — when many people turned to home delivery instead of visiting supermarkets.

The launch comes a month after Deliveroo revealed it was operating at a loss of £147m in the first half of the year, after cash-strapped consumers cut takeaway food.

The half-year losses were significantly greater than the £95 million booked a year ago.

In another blow to the company, non-executive director Lord Wolfson, chief executive of high street chain Next, said he had stepped down from the board 18 months after taking up the role.

Lord Wolfson said his role at Deliveroo was “no longer compatible with my supervisor and other obligations”.

But Deliveroo said it was making good progress on its profitability plan and planned to pull out of the Netherlands to raise more money.

The new London store launched Monday and will be open from 8am to 11pm and will also deliver to local residents and offices.

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