OnePlus leads mid-range smartphone segment in India: report
OnePlus has taken the lead in the mid-to-premium smartphone segment, between Rs. 30,000 and Rs. 50,000, in India this year, according to an analysis by MySmartPrice Consumer Report. Notably, the data is based on user searches on its website. The Chinese manufacturer’s performance was boosted by the launch of its flagship model, the OnePlus 10R, which falls in the Rs. 40,000 price segment. Meanwhile, Samsung bagged the second spot among brands while Vivo held the third spot in the mid-to-premium smartphone market in the country.
According to an analysis of MySmartPrice Consumer ReportOnePlus led the mid to premium segment smartphone brand in the country. The analysis appears to include data from over 10,000 respondents and shows purchases in the Rs. 30,000 to Rs. 50,000 price range.
The data shows that out of the 10,000 respondents, 28.5 percent people own OnePlus devices. Meanwhile, the Chinese manufacturer’s OnePlus 10R stood out as the winner in the Rs. 40,000 smartphone segment. Apart from the OnePlus 10R, the Vivo V23 Pro and Realme GT Neo 3 bagged the other top positions in the same price segment.
The analysis report also reveals that Samsung and Vivo occupy the second and third positions respectively in the mid-range and premium smartphone markets in the country, while Oppo and Xiaomi complete the top five.
On the other hand, the Xiaomi 12 Pro is reported to be the most popular smartphone in the Rs. 50,000 and above price segment. The OnePlus 10 Pro and the Samsung Galaxy S22 Ultra are respectively tipped as the second and third most popular smartphone models in this segment.
Another point to note here is that the MySmartPrice analysis report contains the data of the respondents from the month of April to June 2022.
