OnePlus went away from metal on the new Nord 5 because the preferred styles of his buyers who are short, simple and elegant ‘
- Advertisement -
There is much more to learn about the next mid-range smartphone from OnePlus, the OnePlus Nord 5, but after the The official announcement of telephone earlier this weekAt least we know that it looks dramatically different from the OnePlus Nord 4.
Last year’s model was strongly marketed as “the only metal unibody 5G smartphone on the market”-according to OnePlus used the Nord 4 “aluminum” aircraft quality “, making it” tight, strong and less susceptible to crushing “. We agree with that assessment in our OnePlus Nord 4 ReviewThe metal frame of the phone describe as “a small touch that makes the Nord 4 look different and feels well protected against drops and beating.”
Then why did OnePlus decide to abolish metal on the upcoming Nord 5? We ask the Chief Marketing Officer of OnePlus for Europe, Celina Shi, in a exclusive interviewAnd although she was unable to share details about the new design of the Nord 5, she has thrown some light on why OnePlus chose to dump this seemingly one -off function.
“Although I cannot yet reveal details about the OnePlus Nord 5 series materials, I can say that it will not be in a metal frame this year,” Shi explained. “Our design concept for all our devices is based on consumer insight. After a global survey conducted in Europe, North America, India and China, we discovered that our target group puts a strong emphasis on usability in design.”
“They consistently prefer styles that are short, simple and elegant. In response, this year we offer a Nordic-inspired design in the OnePlus Nord series that reflects and resonates these values with our consumers worldwide.”
Image 1 by 2
Vermoedelijk verwijst OnePlus naar het Scandinavische minimalisme wanneer er staat dat “Noords-geïnspireerd ontwerp”-en uit het eerste teaser-beeld dat we van de komende Nord 5 hebben gezien, is het zeker een meer gestripte affaire dan de tweevoudige Nord 4 (vooral het Mercurial Silver Model, dat ook een oogverstotende ribbed patroon op zijn achterste paneel heeft).
The colors of the Nord 5 will probably also be inspired by Nordic geography; We already know that, for example, the phone is launched in a shadow called “Dry Ice”.
And if you wonder if the “Nord” name itself influences the latest design philosophy from OnePlus, it is more a happy coincidence. When Co-founder of OnePlus Carl Pei exclusively unveiled to TechRadar in 2020“Nord” refers to both “North” in the navigation sense and OnePlus “go back to [its] True North ”as a brand.
But the absence of metal is not the only major design change that comes to the OnePlus Nord 5. With the Nord 4, OnePlus revolved the script to rest in earlier Nord models by equipping it with a horizontal camera, but the Nord 5 will again have a vertical camera -layout.
“With every smartphone there is always negotiation between aesthetic design and what is physically possible within those parameters,” Shi explained with regard to the change. “As technical components evolve, our design will also make the best -looking products that function optimally.”
“The camera module is vertical in the latest OnePlus Nord series, because it optimizes the space in the device, so that we can record a best-in-class chipset, battery and screen.”
At the time of writing, we are only aware of one of those “best-in-class” specifications for the upcoming OnePlus Nord 5-it will use a Qualcomm Snapdragon 8s Gen 3 chipset here we hope that we will hear more about this potential addition to us Best OnePlus -Phones Guide soon.
Maybe you like it too
- Advertisement -
