OpenAI Signs Content Deals with The Atlantic and Vox Media: What It Means
OpenAI, led by Sam Altman, announced Wednesday that it has signed content and product partnerships with The Atlantic and Vox Media that will allow the company to improve and train its artificial intelligence products.
Why it’s important
The agreements with The Atlantic and Vox Media follow similar deals from several media companies, giving OpenAI access to their news content and archives to train its large language models.
Such partnerships are not only crucial for training AI models, they can also be lucrative for news publishers, who have traditionally been left out of the profits internet giants make from distributing their content.
Last week, OpenAI signed an agreement with media group News Corp., owner of the Wall Street Journal.
Context
Vox Media, which owns The Verge and Vulture, among others, said OpenAI will help the company develop products for its consumers and advertising partners.
OpenAI will gain access to Vox Media’s archives to help the Microsoft-backed company improve its technology and the output of its viral chatbot ChatGPT, Vox Media said in a statement.
The Atlantic also announced a similar deal, giving OpenAI access to the publisher’s content.
The Atlantic says it is setting up an “experimental microsite called Atlantic Labs” that will also test OpenAI’s technology, allowing the media company to explore how AI can drive the development of new products and features.
OpenAI on Wednesday signed a separate agreement with the World Association of News Publishers (WAN-IFRA) to help news publishers accelerate the adoption of AI.
Important quotes
“There is a lot of fear in the media industry about entering into partnerships with tech platforms. But I absolutely believe that these deals can be beneficial, if we learn the right rules, structure them properly, and spread our bets,” Nicholas Thompson, CEO of The Atlantic, said in a LinkedIn post.
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