Oppo brings over 100 GenAI features to its smartphones this year
Oppo on Wednesday shared its vision around artificial intelligence (AI), highlighting its efforts to bring AI innovations to users and its future plans. Earlier this year, the company introduced several AI features to select smartphones in China with the ColorOS New Year Edition update. Shortly after, it rolled out the features globally, expanding to more devices. The Chinese smartphone maker also announced the establishment of its AI Centre in Shenzhen, from where the company will drive its AI innovation.
Oppo brings various AI features to its smartphones
The company said in a press release that it will bring AI features to smartphones across all price points by the end of 2024. This includes existing AI features, as well as features announced in the coming months. If the company is to be believed, the number of GenAI features could surpass 100. It has also set up an AI R&D center to develop proprietary technologies.
Oppo also announced that it has filed over 5,399 AI patents globally. The list includes 3,796 patents in the field of AI imaging alone. It is also collaborating with tech giants such as Google and Microsoft, who are leading the AI race, and chipset makers such as MediaTek and Qualcomm. Some of the AI areas it is looking to develop capabilities in include image processing, computer vision, speech technology, natural language processing (NLP), and machine learning.
Highlighting its efforts, the Chinese brand said it has been developing its own large language models (LLMs) since 2020 and is actively developing large vision models and multimodal models. It also claims to have implemented an LLM with 7 billion parameters directly on smartphones.
“Oppo has pledged not to use user data for training models and has established a robust data security and privacy protection system, supported by third-party certifications, end-to-end encryption and confidential computing technology to ensure that user data remains private,” the company said on Wednesday.
Oppo partners with Microsoft and Google for AI features
The company is working with Microsoft to provide a natural voice and text conversion experience, using Microsoft’s Fast Transcription and Neural TTS technologies. Oppo said it is already using Azure AI Speech Service for its audio recording transcription feature.
The partnership also aims to build a connection with desktop AI and mobile AI. The company claims that Oppo’s smartphone users will be able to use the desktop version of Copilot to generate content, translate text messages and search for addresses on their smartphones via a connected PC.
With MediaTek, the Chinese smartphone brand is developing chipsets with dedicated AI processing units, also known as Neural Processing Units (NPUs), and accelerators. The company is working with the chipmaker to optimize AI features for its hardware and software stack. Notably, it is also using Google’s Gemini LLM to power some of the AI features for its flagship devices.
