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People are only just realizing what the secret symbol on the Lurpak packaging means

FOODIES are baffled after discovering what the secret symbol on Lurpak’s packaging actually means – and no, they’re not ”weird shower heads”.

Lurpak, a Danish butter brand sold in more than 70 countries around the world, has been around for decades, but only now has the meaning of the symbol, located beneath the brand’s signature silver foil, been finally revealed.

Foodies took to social media to explain what the symbol on the packaging stood for

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Foodies took to social media to explain what the symbol on the packaging stood forCredit: Neil Hope

A curious social media user once decided to go on a mission to solve the mystery and took to Reddit to look for answers.

The shopper, named u/tessyxx, shared a photo of the mark, which resembled shower heads.

The person wondered, “What does this mark on the butter represent?”

In response, fellow foodies flocked to the comments section, saying they’ve been wondering about this for years.

Others explained that the symbol was related to the brand’s name, while another user, u/joinmypestocult, replied: “I believe the Lurmark is a trademark for quality Danish butter.

”The Lurmark and Lurpak are owned by the Danish Dairy Board and quality controls are still applied.

”The lur is a type of horn, a musical instrument from the Bronze Age. You see four of them intertwined in the mark there, and they also appear in the Lurpak logo.”

U/another_online_idiot added: “I thought they looked like weird shower heads. However, your explanation makes sense.”

Someone else said: “Lurpak/Lurmark branding is based on the musical instrument, the Lur.

”The Lur is essentially a very long blowing horn that is traditionally curved to make carrying easier, while also allowing you to raise the instrument above the crowd (and prevent it from blasting into people’s faces ).”

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Lurpak itself offers an explanation for its packaging symbols – and it agrees with Redditors, the Express reported.

This shows that the Lurmark is an officially registered trademark that it has held since 1901, and from 1911 onwards the company has continuously conducted blind taste tests to ”ensure the finest quality”.

It said: “On October 23, 1901, the ‘Lurmark’ became a registered trademark for protection against imitations and became an official quality mark.

”From 1911 onwards we have been carrying out regular blind tastings and continuous sampling to ensure that only the best quality Danish dairies producing butter from the best quality Danish milk can use the Lurmark, a level of control that exists even today the day before ensures that you can only enjoy the best possible butter.

”With its famous intertwined ‘lurs’ horns, musical instruments from the Bronze Age, the brand continues to identify the premium, unique Lurpak butter you love today. Good food deserves nothing less.”

More things people are only now realizing…

This comes after people realized how tender broccoli got its name – and said they ‘feel lied to’.

According to one woman, Emma Flicc, long-stemmed broccoli is ‘not the broccoli variety’.

“You know how you have Granny Smith apples? […] or the sweet potato is a kind of potato, all of that,” she said in the clip.

To the horror of Emma (and thousands of other foodies), it turns out that broccoli is ‘a brand’ and ‘a trademark’.

Completely baffled, Emma, ​​who now lives in Dubai, decided to check for herself and buy a pack of the popular, nutrient-packed vegetable.

To prove her point in the video, Emma pointed to the word “Tenderstem” at the top of the clear broccoli package.

”And what does it mean after the tender vote? Do you see that there? That’s an ”R,” she said, zooming in on the little ® symbol.

The mini ”R” is a typographic symbol that indicates that the preceding word or symbol is a trademark or service mark registered with a national trademark office.

A trademark is a symbol, word or words legally registered or established through use as a representation of a company, product or service.

“Broccoli with soft stems is therefore not the broccoli variety, but the brand of broccoli.”

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