People are realizing what Tesco’s F&F brand means and it’s not what they thought
TESCO’S F&F clothing range has taken shoppers by storm, but do you know what it stands for?
The supermarket has confirmed the meaning behind the name, and it’s not what shoppers expected.
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One customer went to X, formerly known as Tweetand contacted Tesco directly to explain the name.
Tesco replied: “It used to be called Florence and Fredalthough over time it just became F&F.
“I hope this helps.”
One shopper shared his surprise, saying: “I thought F&F in Tesco meant friends and family.”
F&F, or Florence & Fred, was launched in Tesco’s supermarkets in Britain and Ireland in 2001.
Although it started out as a small feature in a handful of Tesco stores, it has since grown into one of their best-known ranges.
Are you coming back online?
It is clear that the supermarket will make a major change to its affordable collection for the first time in six years.
According to Draperscustomers will soon be able to order clothing from the F&F range directly from the Tesco website, instead of having to shop in stores.
Shoppers have responded to the news and seemed excited to get their hands on the latest cozy winter coat and cute dresses.
This was already the case six years ago, but was stopped in 2018.
The publication claimed that the clothing range will go live on the Tesco Marketplace later this year, having been launched in June.
This functions 9,000 products in homewares, toys and DIY.
Fabulous contacted Tesco for comment, and a spokesperson replied: “We are always looking at ways to improve our online offering for customers and we will keep them informed if and when we have something to share.”
Home F&F range
It’s not just clothing items that are in the F&F range.
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Earlier this month they also expanded with their first-ever homewares brand, with items starting at 50 cents.
The range of more than 1,000 items includes dishes and glassware, rugs and footstools, bedding, upholstery and decorative accessories.
Items from the new range start at just 50 cents for a glass cup, with plates, mugs and bowls available from just £2.50 and cocktail and wine Glasses from just €3.50.
Jan Marchant, CEO of F&F Home, said: “Fashion now consists of homewares. Our clothing customers always want to stay informed of the latest trends and get value for their money moneywithout compromising on quality.
“With this exciting first foray into homewares, we’re thrilled to help deliver this same commitment in the home space, with both statement and basic pieces to suit a range of styles and tastes.”
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How has Tesco’s F&F upped its game?
By Fabulous’ fashion editor Clemmie Fieldsend
ZARA has become a staple on the shopping streets in recent years thanks to its trendy designs and affordable prices.
But recently, those prices have increased with the brand’s popularity.
However, if you are looking for high fashion-inspired outfits with a low price tag, don’t drag yourself to the local stores, just head to the supermarket.
F&F has come a long way from selling a few T-shirts and fluffy dressing gowns and is now a must-have shopping destination for thousands.
They produce durable, trendy, good quality clothing that puts others to shame.
F&F is filled with Zara dupes and other looks inspired by our favorite stores that will cost you under £50 – and you can get them while you pick up your dinner.
I love F&F denim, it’s durable, fits really well and has the best silhouettes.
So even if you’re not looking for reasonable prices but just want good clothes, go to Tesco.
