Popular Australian YouTuber known as Pretty Pastel Please dies ‘suddenly’ at age 30

A popular Australian YouTuber known as Pretty Pastel Please has tragically passed away at the age of 30.

The devastating news was confirmed Friday afternoon in an Instagram post shared to the social media personality’s account.

The post shared that the YouTuber, whose real name is Alexandra or ‘Alex’, died ‘suddenly’ last month as tributes poured in for the beloved star.

Her loved ones said they would hold a memorial service for her fans on YouTube and Instagram, saying her death came as a “shock.”

The post read: ‘Today we have a devastating announcement to make. It is with a heavy heart that we must inform you that Alex, known to many as Pretty Pastel Please, has passed away.

“Her passing was sudden, unexpected and devastating to all who knew her. This is a shock to us all, and her family and friends have asked for privacy as they deal with their grief.

“We ask that you respect their wishes. They appreciate your support, but need time to recover in peace.

‘A memorial will be posted on YouTube and here on Instagram in due course. Thank you for your understanding during this difficult time.

A popular Australian YouTuber known as Pretty Pastel Please has tragically passed away at the age of 30

‘If you or someone you know has been affected by this news, please seek help. You are not alone.

‘In Australia you can contact Beyond Blue on 1300 22 46 36 for confidential, free counselling.’

Her fans were quick to take to the comments to share their condolences and messages of support for Alex’s family and friends.

Someone wrote: ‘My heart is in my stomach, I am so saddened by this news and praying for her family. I can’t believe it. I loved her so much, she was my comfort to look at.’

Another said: ‘I… can’t believe this. I don’t know how to process this and I just hope she can rest in peace. To Alex’s family she was a light in so many people’s lives, including mine.

“She deserved to live so much longer and have a happy long life. Please do not rush the memorial for us, take your time to grieve.”

A third commented: ‘This is devastating. To her family, my heart goes out to her. Your daughter brought so much joy to millions of people.’

While a fourth wrote: ‘Oh my god this breaks my heart. I’ve watched her for years. I feel so sorry for her family. I will be spending a lot of time with her.’

Another added: ‘I am SO devastated to see this. I have followed Alex for years and she was so genuine and kind. She had a pure heart.

‘RIP Alex – you will be sorely missed. Thank you for being so brave and sharing your real life with us over the years – you have helped others more than you know.’

If this story has affected you, call Lifeline Australia on 13 11 14 or contact Beyond Blue on 1300 22 46 36 for confidential and free advice.