Prasar Bharati launches OTT platform ‘Waves’
Prasar Bharati has officially launched its OTT platform ‘Waves’ at the 55th International Film Festival of India (IFFI) in Goa. The platform aims to provide a wide range of content, combining traditional and modern entertainment, and is available on both Android and iOS. With more than 65 live TV channels and content in more than 12 languages, it targets a diverse audience, with offerings ranging from classic television shows to contemporary series, in genres such as infotainment, education and gaming.
Main characteristics of waves
Waves hosts a variety of content including 65 live TV channels, video-on-demand options, free-to-play games and e-commerce services through partnerships with ONDC, the company said in a statement. It is available in languages such as Hindi, Marathi, Tamil and Konkani, with a content mix that includes infotainment, education and regional programming. Popular shows like Ramayan and Mahabharat are available alongside newer offerings like Fauji 2.0 and Kicking Balls.
Supporting local makers and cultural heritage
The platform also showcases student films and supports emerging content creators and provides a platform for young talent. Collaborations with film schools such as FTII and Annapurna Film School will add to Waves’ growing content library. Live events such as Mann Ki Baat and international sports such as the US Premier League Cricket Tournament are also featured. Waves further promotes cybersecurity awareness through campaigns such as Cyber Alert.
Future prospects and expansion
In line with the Digital India initiative, Waves aims to bridge the digital divide by providing accessible content in rural areas. Through strategic partnerships with ministries and organizations, it plans to offer docudramas, historical documentaries and regional programming, which will be available to users across the country. This diverse and inclusive approach positions Waves as a competitive player in the Indian OTT market.
