Pregnant Mrs Hinch swears by Amazon dresses – they’re also £70 cheaper than Skims
MRS Hinch has unveiled her garment which is a fraction of the price of a popular dress sold by Kim Kardashian’s brand Skims.
The influencer, whose real name is Sophie Hinchliffe, was amazed at how comfortably the dress fit her pregnant body.
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She took to her Instagram Stories (@mrshinchhome) with a hand on her stomach as she recommended the dress to her almost 5 million followers.
“Obviously it’s still in my Halloween era [laughing],” she wrote.
“I live in these dresses now, guys. Perfect as maternity or non-maternity wear as the stretch is incredible.
“They literally look like Skims dresses but instead they cost just £29 from Amazon.”
Mrs Hinch revealed she bought the dress in black and green after mum-of-two Carys Harding raved about it.
The 34-year-old looked effortlessly stylish as she completed the outfit with subtle jewelry and wore her hair in loose waves.
She shared a screenshot of the long-sleeved dress she wore to show that it was from Amazon’s Reoria store.
It is available in sizes XS to XL and in different colors.
Shoppers have given it a whopping 4.5 stars and written rave reviews.
One person described it as a “nice stretch material,” while another shopper said, “It fits well in all the right places.”
“The material is beautiful,” wrote a third. “The length is long, fits like a glove and looks absolutely beautiful.
“The quality is very good and I honestly can’t imagine that a Skims dress could be any better.
“I already bought a size, small in black and immediately wanted to buy one in coffee color and am so happy with both.”
The Amazon dress costs £29.99, while the Skims black long dress costs a whopping £100.
There are currently no reviews on the Skims website for their Fits Everybody Low Back Long Dress.
The success of SKIMS
Initially conceived as a vanity project by Kim Kardashian, Skims has turned into one of the most sought-after lingerie brands, with high-profile names such as Jude Bellingham and Nicola Coughlan.
The brand celebrates bodies of all shapes and sizes, and Nicola’s natural curves ensure she fits perfectly.
Nicola’s stunning debut in a floral ‘goddess’ campaign came just days after Jude Bellingham, the 20-year-old English football star, launched the men’s line.
Kim praised Nicola, saying: “Nicola is such an inspiration on screen and off, and she really brought the campaign to life with her undeniable beauty and energy.”
Since launching in 2019, Skims has attracted a star-studded roster including Kate Moss, Usher and Lana Del Rey.
The brand’s value has risen to £3 billion, with sales up 50% last year. In contrast to the glitzy allure of premium brands like Victoria’s Secret, Skims excels by combining comfort with subtle elegance, supported by clever viral campaigns.
Kim’s campaign to promote a fake perky nipple bra sparked mixed reactions. Some women found the £64 bra empowering, while others criticized the fact that it objectifies women. Personally, I found it uplifting, both literally and figuratively.
The £70 Skims waist trainer also proved popular, especially among new mums. Kim revealed that she often gifts it to friends after pregnancy, praising its ability to make her feel “stolen away.” Despite health problems, the corset quickly sold out online.
Skims has expanded beyond lingerie to include swimwear, dresses, loungewear, pajamas and menswear. The brand’s commitment to inclusivity, featuring a wide range of celebrities and models, resonates with a multi-generational audience.
A notable collaboration with Italian luxury fashion house Fendi in November 2021 has further boosted Skims’ profile. The limited collection, starting at $950 (£747), sold out within 24 hours and generated more than a million dollars in sales within minutes.
In summary, Skims’ success lies in its unique blend of inclusivity, comfort and smart marketing, ensuring its place as a dominant force in the fashion industry.
Mrs Hinch’s budget fashion find comes after she announced she and husband Jamie are expecting their third child.
The mother of two told her Instagram followers that she had a random conversation with her father about baby names before his death earlier this year.
“I was nowhere near ready to have another baby at that point, but I told Dad the boy’s name and the girl’s name that Jamie and I loved and he replied, ‘Perfect Bubber.'” said them.
“So I have those messages forever, daddy loved the name, so no matter what happens, the baby’s name is 100% set and nothing will change it.”
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