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Primark fans are going crazy for the ‘warmest and fluffiest’ purchase that will make you snow-proof

FREEZE Primark shoppers are rushing to the nearest store, eager to get their hands on a new purchase that’s perfect for winter.

So with temperatures dropping and snow falling in Britain, check this out if you’re looking for ways to combat the cold.

Fashion fans are going crazy for Primark's new 'fluffiest' winter purchase

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Fashion fans are going crazy for Primark’s new ‘fluffiest’ winter purchaseCredit: Getty
It will definitely make you feel incredibly cozy this season

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It will definitely make you feel incredibly cozy this seasonCredit: TikTok/@prmrkbasildon
Not only is it super stylish, but it only costs €9

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Not only is it super stylish, but it only costs €9Credit: TikTok/@prmrkbasildon
There are three colors to choose from

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There are three colors to choose fromCredit: TikTok/@prmrkbasildon

And especially with energy costs rising and many of us more reluctant than ever to turn on the central heating, Primark’s new ‘fluffiest’ zip jumper is perfect for those keen to make themselves snow-proof this season.

A Primark store in Basildon took to social media to give shoppers a close-up look at its new fashion purchase – and it’s great for braving the cold.

The much-loved chain, which recently left shoppers fearing for their bank accounts with its new festive range, wrote: “Someone called for the fluffiest zip… we answered.”

Thanks to this Primark zipper, you won’t have to worry about the cold as shoppers say it’s super soft and so fluffy.

Read more Primark stories

There are three beautiful colors to choose from: cream, pink and tan – all of which will make you look and feel fantastic.

While these zip-ups, which cost just £9, are great for lounging on the sofa while watching a Christmas film, they’re also great for visiting Christmas markets or doing some festive shopping.

At £9 we think they’re a real bargain, so you’ll need to be quick if you want to get your hands on one.

But not only will this affordable buy help you look stylish if you’re on a budget, but even better, they’re also part of the Primark Cares range.

They are made with a minimum of 50% recycled polyester, helping shoppers make more informed and sustainable decisions.

The TikTok clip, which is on the official @prmrkbasildon page, has clearly left many with their mouths open, as the page has quickly been viewed 60,300 times.

These are the 6 BEST Primark’s in the UK for all your shopping needs for 2024 – chosen by you

Social media users loved the zip-ups, explaining how lucky they were to get their hands on them, with many keen to share their rave reviews in the comments.

Not only were shoppers keen to give them as Christmas gifts, but many were also excited by the ‘bargain’ price tag.

Primark’s best buys for autumn

Going to Primark soon? Keep an eye on these articles.

Here, Fabulous fashion editor Clemmie Fieldsend reveals her top 6 purchases at Primark this autumn.

Jacket£60
I know what you’re thinking: ‘£60 for Primark?’ Yes, it’s a higher price tag than we’re used to from Primark, but it’s worth every penny.
It’s from their Edit range, which is more premium than the rest of their collection and is built to last.
It’s a blended wool blend that’s durable and warm, plus a timeless, straight silhouette that’s slightly oversized and will last this season and for years to come.

Bag, £16
Big bags are back… Finally in a big way.
This tote bag exudes luxury with its crocodile effect and burnt orange colour, plus it’s ideal for packing your laptop, lunch, spare shoes, handbag – basically everything you need for the day – all for £16.

Jacket£32
Field jackets can be found on the backs of celebrities and catwalk models this season, with designer brands Barbour, Burberry and Bottega all favoring the functional look.
Great for wearing over jeans or contrasting with a floral or flowy dress, they are the perfect transitional jacket.

Dress£18,
You may have seen, heard and read that leopard print isn’t going anywhere in the fall, so to define the trend, this dress is a must.
Sleeves? Bill. Midi length? Bill. Ultra flattering square neck? Bill. It has it all.
Combine with black knee-high boots or your favorite sneakers during the day and dress up with gold heels and accessories in the evening.

Jeans£16
Barrel, balloon, horseshoe: whatever you want to call them, this is this season’s must-have pant shape.
I tried Primark’s pair and they fit like a dream, are comfortable and flattering.
So if you don’t think you have anything that’s quite on trend, swapping your favorite denim for this style will bring you right up to date.

Boots, £24
It’s boot season and instead of feeling like you have to buy one in every color, length and height, it’s best to stick with a pair that you can wear with the majority of your wardrobe.
My jaw nearly hit the floor when I saw that this black, knee-high block heel with flat point and side zip (so no tug-of-war to get them off at the end of the day) was just £24.
If you buy one thing this season, it should be these.

One person said: “I have two. The brown and the cream colored.

‘I also have a brown one for my grandmother and I’m going to buy it for my brother’s girlfriend at Christmas.

9 euros is actually a bargain for once

TikTok user

“They are so warm and soft.

“And what a bargain.”

Another added: “£9 is actually a bargain for once.”

While someone else commented: “I bought the white one because it matches my white one so well boots.”

Why is Primark the place to go for bargains?

How does Primark do it? Continue to provide trendy items at such incredible prices? According to the bosses, it is still only four points.

  • They “sell a lot of items” – Thanks to that they can save by buying in bulk for their 191 UK stores
  • They “do very little advertising”
  • Although their clothing offers the “latest trends”, they “do not use expensive hangers, tags or labels”.
  • And finally, they try “to be as efficient as possible in transporting products from factories to stores.” This includes things like asking “suppliers to pack our T-shirts so they can be placed directly on the shelves.”

To find out more about how Primark keeps costs so low and offers such great bargains, visit the Primark website.

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