Tech & Gadgets

Prime Video will soon offer Apple TV Plus as a subscription add-on, and this could be our biggest clue to an eventual bundle

While Apple and Amazon compete in the world of earbuds, smart speakers and streaming set-top boxes, the two tech giants are collaborating on the best streaming services. Later in October 2024, Apple TV Plus will be available through Prime Video as an add-on subscription for $9.99 per month (USD).

That’s the same price as a subscription to Apple TV Plus, but the addition to Prime Video is a significant one. Amazon’s streaming service and application already offer a wealth of native content, but the big appeal – and the company’s hope – is that it’s the one-stop shop for all your streaming needs. You can already add subscriptions for Showtime, Max or Paramount Plus, among others, so Apple TV Plus is a welcome addition.

Prime Video already has subscription add-ons for over 100 streaming services, so from a billing perspective it’s all done in one place and in one application. This means you don’t have to worry about downloading different apps when setting up a new TV or traveling. The big draw is that it’s all housed in Prime Video, giving you one destination where you can find the content you want and start streaming quickly… no matter who’s hosting it.

Apple TV Plus will launch in October 2024 as an add-on subscription to Amazon Prime Video.

(Image credit: Apple)

In the accompanying release, Apple’s SVP of Services, Eddy Cue, said: “We want to make Apple TV Plus and its award-winning library of shows and films from the world’s greatest storytellers available to as many viewers as possible.” Since Prime Video and Apple TV Plus are both available in a wide area, this seems more like convenience. For people who are already part of Amazon’s ecosystem, it could be easier to get subscribers to stream Ted Lasso, Shrinkor The Morning Show – if you’re new to Apple TV Plus, check out our seven top picks to get started on Apple TV Plus here.

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