India
Relief for Amul in trademark war against Italian brand – Times of India
VADODARA: In a landmark cross-border trademark infringement case, the Delhi High Court has passed an order in favour of Amul, India’s largest dairy brand, against the Italian company Primitive countryThe Italian company sold cookies and chocolate-covered biscuits under the “Amuleti” brand, which closely resembled Amul‘s famous trademark.
Gujarat Cooperative Milk Marketing Federationwhich markets dairy products under the brand name Amul, had filed the suit through lawyer Abhishek Singh. He claimed that Amul, a household name in India, had a global reputation and was ranked eighth among the top 10 dairy companies in the world. Singh alleged that Terre Primitive had “flagrantly” copied the script, style and manner of displaying “Amul” by simply adding the word “eti” to the brand.
Justice Mini Pushkarna issued the order prohibiting the Italian company from using or trading in trademarks identical to “Amul” and ordering them to remove infringing products from their website. Meta Inc. was ordered to block or delete the Italian company’s social media accounts promoting the said products.
Jayen MehtaGujarat Cooperative Milk Marketing Federation CEO, called the ruling a relief for Amul and a precedent for protecting indigenous brands against foreign infringements.
Gujarat Cooperative Milk Marketing Federationwhich markets dairy products under the brand name Amul, had filed the suit through lawyer Abhishek Singh. He claimed that Amul, a household name in India, had a global reputation and was ranked eighth among the top 10 dairy companies in the world. Singh alleged that Terre Primitive had “flagrantly” copied the script, style and manner of displaying “Amul” by simply adding the word “eti” to the brand.
Justice Mini Pushkarna issued the order prohibiting the Italian company from using or trading in trademarks identical to “Amul” and ordering them to remove infringing products from their website. Meta Inc. was ordered to block or delete the Italian company’s social media accounts promoting the said products.
Jayen MehtaGujarat Cooperative Milk Marketing Federation CEO, called the ruling a relief for Amul and a precedent for protecting indigenous brands against foreign infringements.
