Revealed: Sir Richard Branson to open first Virgin Hotel in London, with 120-room Shoreditch hotel taking bookings from July

Sir Richard Branson will open his first Virgin Hotels property in London this summer, complete with a Spanish restaurant, rooftop bar, private members’ club and more.

The new hotel will be Virgin Hotels’ eighth property and the seventeenth property for the wider Virgin Hotels Collection.

It follows the announcement of a new hotel in Kenya and the launch of Virgin Hotels Edinburgh and Virgin Hotels New York in 2023.

Bookings for the 120-bedroom hotel, located at 45 Curtain Road in the heart of Shoreditch, will open in early July with bookings to be taken from 1 August.

Sir Richard Branson will open the first Virgin Hotels location in London this summer. The hotel will be the eighth Virgin Hotels location and the 17th property for the Virgin Hotels Collection. Above is a rendering of the upcoming hotel, located in Shoreditch

The new hotel is a conversion of the existing Mondrian London Shoreditch.

Virgin Hotels London-Shoreditch will form part of a long-term agreement between Virgin Hotels and property investment and development company Reuben Brothers, which owns the property.

It will feature its ‘showcase’ Spanish restaurant BiBo in partnership with chef Dani Garcia, a rooftop bar pool, restaurant, private members club, gym and treatment rooms managed by Blue Marlin Ibiza. All guests will have access.

Sir Richard Branson, Founder of the Virgin Group, commented: “We are all extremely pleased that Virgin Hotels Collection is opening a Virgin hotel in London.

‘Since Virgin Hotels was founded, we have had our eye on London, a place that many of our customers call home or cite as one of their favourite destinations. And of course, it is also where the Virgin story began.

‘At Virgin we’ve been disrupting the travel industry for more than 40 years, from land to air to sea – even space. Our success comes from identifying where we can make a difference.

The 120-bedroom hotel (shown above) will be taking bookings from early July for reservations from 1 August

“Virgin Atlantic customers have always told me that we give them a great experience in the air, but they don’t have the same Virgin experience when they land. Well, we’ve arranged that in Las Vegas, New York, Edinburgh and now also in London.’

James Bermingham, CEO of Virgin Hotels Collection, said: “This year marks 10 years of Virgin Hotels and what a way to start the early celebrations as we announce our newest hotel in one of the most famous cities in the world.

‘We are all extremely pleased that Shoreditch in London will become the new location of Virgin Hotels. What a special location that will be.’

‘We pride ourselves on having hotels in the very best locations in our key cities. Virgin Hotels London-Shoreditch is located at the epicenter of one of London’s most cultural and creative areas.’

The London expansion gives members of Virgin Hotels’ The Know loyalty program and Virgin Red, the rewards club for London-based Virgin, the opportunity to earn and redeem Virgin Points. Further details are expected to be announced later this year.

For more information about Virgin Hotels London-Shoreditch, visit virginhotels.com/london-shoreditch or read more about the portfolio at www.virginhotels.com.