Sainsbury’s launches new pajamas, including Christmas cakes, and there’s a 25% discount
FASHION fans are going crazy for Sainsbury’s new Christmas pajama collection.
The British supermarket has been hailed as the go-to place for cute pajamas in recent years – and their new collection proves they’re still number one.
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On TikTok, a fashion fan who goes by @themcrterrace showed off the new collection and wrote, “You designers deserve a raise.”
And it seems shoppers completely agree.
The collection offers many new festive favorites in cotton and satin materials, depending on your preference.
One satin set functions A pink and a red shirt and pants with a pinstripe and large candy canes printed on them, and it even comes with a matching eye mask.
The best part is that Sainsbury’s currently has 25% off the collection, taking the set from £24 to £18 and available in sizes 6 to 24.
There’s also a cute burgundy and cream satin set with big pink bows printed on it, which is also £6 off and reduced to £18.
Another set that attracts the attention of fashionistas is the cream-colored pajamas with bow print in the same style and made of cotton.
The bows are made in beautiful muted winter shades of olive green, burgundy, pink and yellow and currently cost € 18.
Next was the Prawn Cocktail set with a cute prawn hanging from a martini glass, filled with seafood sauce, also on sale for £16.50.
You can also make your nightwear a little more festive with a cute pink set covered in cakes for €16.50.
The TikTok video showcasing the designs was a hit and people were quick to respond, raving about the new range.
One person wrote: “Omg I need it.”
Another commented: “Oh my days, I need them all immediately! I hope they come in plus sizes.”
“Put that on my Christmas list!” wrote a third.
Is supermarket fashion the new shopping street?
Deputy Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. When you do your weekly shop these days, you can also pick up a selection of handbag-friendly, stylish pieces for the whole family.
Tesco has just announced a 0.7 per cent rise for the quarter thanks to ‘strong growth in clothing’ and M&S has earned the title of number one destination for women’s clothing on the high street.
Asda’s George clothing line has made £1.5m for the supermarket by 2023, 80 per cent of Sainsbury’s clothes are sold at full price rather than discounted, and Nutmeg sales at Morrisons are also up 2 per cent in the past year increased.
How come supermarket fashion is becoming so successful?
In addition to being actually affordable, the clothing is also of good quality, many of which are part of programs such as the Better Cotton Initiative.
Often they stick to classic pieces that they know will please the customer year after year.
And because they buy so much inventory, they can convert pieces quickly and buy them cheaper because of the volumes.
Meanwhile, a fourth said: “How cuteeee.”
Someone else added: “OH MY GOD”
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