Samsung’s new ultra-short-throw projectors bring the 4K cinema experience to your living room

At CES 2024, Samsung previewed four tantalizing ultra-short throw (UST) projectors. We’ve heard little about them since then, but out of nowhere, the tech giant decided to launch two of the quartet: the Premiere 7 and Premiere 9.

To understand what makes these so good (and expensive), you first have to understand what ultra short throw means. UST is an alternative to long-throw projectors, as they need to be placed directly under a wall or screen. It’s a configuration that allows these devices to produce vibrant images even in bright environments, and that’s exactly what Samsung’s new models deliver.

Both projectors deliver 4K resolution video with a host of features that offer further enhancement. They offer AI Upscaling, which ensures that content is displayed in ultra-high resolution, and Vision Booster. The latter allows the Premiere duo to automatically adjust brightness and contrast [across] different lighting conditions”. In addition, HDR10 Plus support ensures optimal visual clarity.

Samsung’s projectors run on the company’s Tizen OS, which provides access to multiple streaming services from Amazon Prime Video to YouTube. The Gaming Hub offers gamers a similar experience by letting them enjoy cloud-based titles “directly through the projector.”