Shoppers are crying over M&S’s Christmas chocolate box, but you’ll have to be quick to get your hands on it
They knock it out of the park every year.
And it looks like Marks & Spencer have done it again with their latest Christmas offering: a magical snow forest.
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The store at the Menai Center in Bangor took to TikTok to share a video of the new arrival on sale for £15.
“You won’t believe what this does,” they wrote over it the clip.
In the video they showed the box as it was before turning on the fan on the top and inside of it.
The fan then blew around white bits designed to look like snow, while also turning on a light – adding to the magical experience.
“Isn’t this just the most stunning thing? Chocolate box ever?!,” they captioned the video.
The clip also revealed that there was a drawer at the bottom of the box, which contained “milk and blonde truffles.”
And those in the comments section were quick to admit that they were desperate to get their hands on one of the boxes, which are being sold in both the store and the market. Ocado website.
Some even admitted that the film moved them to tears magic box.
“So beautiful, but I had to shed a tear,” someone wrote.
“This will probably be my last Christmas at my house and it just hit me hard.”
“Tell me why I’m crying over a chocolate box?!” another added.
“So beautiful, beautiful, breathtaking,” a third commented.
“Happy memories as mum always loved the M&S Christmas, will definitely look forward to it.”
“I got one for my son who has autism!” said someone else.
“The excitement this has given him makes my heart happy.”
“I do NOT need it, I do NOT need it. Run to the store,” another joked.
Will the Christmas pieces come out earlier this year?
It often feels like Christmas decorations and products appear in stores earlier every year.
Retailers typically start stocking holiday items well in advance of the holidays to take advantage of early buyers and extend the shopping period. Here are a few reasons why it looks like the holiday pieces are coming out earlier this year:
Extended shopping season
Retailers are looking to extend the holiday shopping season to maximize sales. By releasing Christmas items earlier, they encourage people to start Christmas shopping earlier.
Consumer demand
Some consumers prefer to plan and shop for Christmas items well in advance, so stores are responding to this demand by stocking Christmas items earlier.
Marketing strategy
Early displays of Christmas items can create a festive atmosphere and build anticipation, encouraging people to get into the Christmas spirit and spend.
Competition
Retailers compete to attract customers, and being the first to display holiday items can give them an edge.
Supply chain considerations
Given recent disruptions to global supply chains, stores could release holiday items earlier to ensure they have sufficient inventory and to spread demand over a longer period.
As others admitted, the magic box would be the latest addition to their M&S Christmas souvenirs.
“I loved the projector last year, I’m getting this one too!” wrote one.
“No one celebrates Christmas like M&S,” added another.
“I need one! How magical is that! Well done M&S,” a third commented.
“M&S is already knocking Christmas out of the park. I can’t wait to get my hands on this beauty!!” someone else gushed.
“Wow, you can always count on M&S to do well. Perfect for Christmas!” another wrote.
“They were great last year, we had a lot of them! I’m running to M&S tomorrow,” said someone else.
“Last year I loved the light up chocolate music box, but this is even better!!!” another persisted.
