The fashion in the SUPERMARKETS is so popular at the moment that even celebrities are buying their outfits.
Cat Deeley was spotted wearing a custom-made white co-ord set from Asda on This Morning this week.
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Her stylist David O’Brien, who is also head of costumes at ITV, is responsible for her outfits and said the 47-year-old is “a dream to work with”.
“She loves fashion and has a great style aesthetic,” he said Grazia Daily.
When it comes to brands, he most often chooses Hush, Boden and Mint Velvet for Cat to wear on screen.
But he is also a fan of affordable brands such as Zara, River Island and Mango.
And after Wednesday’s outfit, it looks like the supermarket options are also making it into the selection.
Asda bosses shared a snap of the TV beauty in their George ensemble, saying: “Cat Deeley was spotted in our summer dream costume.”
The Studio Edit White Tailored Pleated Shorts cost £22 and are available in sizes 8-20.
The matching white one-button blazer in linen costs £39 and is available in the same sizes.
Social media users loved her affordable look, with one enthusiastically writing: “I love that she’s wearing normal clothes and not just designer!
“Pretty Woman feeling with that blazer-shorts combination.”
A second wrote: “Amazing outfit.”
A third added: “Beautiful jacket, designer quality, great value for money.”
Another customer who also purchased the items said: “I am totally on board with the oversized blazer trend.
“I have several of different brands in different price ranges and this one is just as nice as the more expensive ones I have.
“This is definitely a hidden gem.”
The Studio Edit collection from George at Asda is an exclusive collection of limited edition pieces that “combine simple tailoring with timeless style” and can be worn from day to night.
Why Supermarket Fashion Is in Top Shape, Says Fabulous Deputy Fashion Editor Abby McHale
I love shopping in the supermarket. Although a number of large supermarkets have gone bankrupt in recent years, the style on the shelves has become increasingly popular.
Now, whenever I go to the supermarket to do my weekly shopping, I always stop by the clothing department to see what’s new.
Not only are the products competitively priced, the supermarkets also respond well to the wishes of their customers.
From basic wardrobe items, quality denim, beautiful dresses to fun accessories, they really have it all.
Nowadays I only buy my jeans in the supermarket. At Sainsbury’s I have Tu’s and at Tesco I have F&F’s.
And for me, there’s no better feeling than when someone compliments you on your outfit and you know it came from the supermarket.
Last week I bought a beautiful black shoulder bag from Sainsbury’s for just £14. Many people said it looked much more expensive.
Working in fashion I get to see and feel a lot of clothes and I can tell you the quality of the pieces from these stores is amazing, especially for the price.
