Shoppers are raving about Fab’s sold-out Fuller Bust collection ahead of the new release
EVERY woman should be able to wear clothes that fit and make them feel fantastic.
So when we discovered that 64% of readers have difficulty purchasing items due to the size of their bust, we decided to do something about it.
Enter the Fabulous Fuller Bust Collection – our very first clothing range, created in collaboration with 2,500 readers, all with size DD+ chests.
And our first series has been such a success that we’re about to update your autumn/winter wardrobe with a new range of designs.
For our first collection, we used Facebook, WhatsApp and face-to-face meetings to ensure readers were an important part of the design process, determining everything from style to fit and colours.
The result? A limited edition summer capsule wardrobe, featuring five beautiful dresses and two must-buy tops, all from just £30.
You loved it, you bought £55,000 worth of clothes in the first few weeks. The feedback was mostly positive, and the range has even appeared on TV.
Sherry Sarac, 65, from Preston, loves our The Abby backless dress. She says, “I can never find it Nice dresses for my 36E bust, but the fit of The Abby is beautiful. For the first time I felt like I was wearing the dress instead of being tied up in it.
“I felt beautiful. If they made it in three other colors, I’d buy them all!”
Another customer was so overwhelmed when she found a dress that fit her well that she burst into tears, while TV stylist Mark Heyes raved about our “amazing range” during his fashion segment on ITV’s Lorraine, telling viewers that the floral green Katie designed a “creaky dress”.
Helping women, while doing so ethically and sustainably, is at the heart of our project.
A third of the clothing produced worldwide is never sold. This means we are at risk of 26 billion items of clothing being dumped into landfill this year alone, according to sustainable fashion company This Is Unfolded.
To tackle this problem we use a tailor-made model, which means there is no waste and we can use the money saved to do good in the world.
For every item sold, we donate savings to Pratham, a leading NGO in India, to help fund education centers for children in migrant areas.
‘I love it’
Buying just one Fabulous dress can provide a child with two months of education. In addition, the garment workers who produce our clothing receive a bonus from the collection.
All our clothing has special design details that make dressing a fuller chest easier.
The Abby – named after our deputy fashion editor Abby McHale – has an extra wide tie strap at the back, so you can wear a bra.
The black and white floral Julie dress and greenery small Caroline has extra fabric at the bust, while the Paulomi wrap dress has a hidden button to prevent gaps at the bust.
Jacqueline Kane, 62, from Troon, bought two dresses, including The Katie, which has a lower empire line to leave room for a bra.
I wear a lot of dresses and the Fabulous dresses help make my bust look smaller
Jacqueline Kane from Troon
She says: “I have received countless compliments about it. I wear a lot of dresses and the Fabulous dresses make my bust look smaller.
Caroline Mullen, 54, from Farnham, ordered The Caroline and says: “I absolutely love it – it’s my favorite dress ever! Please make it in more colors, everyone needs to know about it.”
- Grab next weekly magazine to get a first look at our second Fuller Bust Collection (spoiler: the leopard print will drive you wild!).