Shoppers are running to Sainsbury’s to pick up the Odd Muse dupe, saving you £202
FASHION fans are rushing to Sainsbury’s to get their hands on a dupe of the Odd Muse set.
We’ve all seen Odd Muse on social media, known for their structured and simple designs, but the huge price tag means they’re out of our price range.
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Luckily, supermarket Sainsbury’s has come up with the goods, as fashion fans say they’ve found the perfect dupes.
Gracie took to social media to show off the set she found at her local store.
She wrote: “Sainsbury’s is giving Odd Muse!”
“The way this set felt so high-end,” the fashion fan added.
READ MORE ABOUT FASHION DUPES
In the clip, she showed off the blazer and skirt, which were in a greige color.
It had cute little pockets on the front of the bag small skirt while the blazer had chic tortoiseshell buttons.
Although they are not made of wool like the eOdd Muse set, they have strikingly similar details.
But the best part is that they cost a fraction of the price.
the blazer from Sainsbury’s costs just £35, while the skirt costs £18.
For comparison, Odd Muse is selling the blazer for £185 and the skirt for £70, saving you a whopping £202.
The clip went viral on her TikTok account @gracewhut with over 78,000 views and 5,500 likes.
People were quick to share their thoughts and fashion fans were ready to rush to the set.
One person wrote: “This is unreal.”
Another commented: “Sainsbury’s has such good clothes.”
Is supermarket fashion the new shopping street?
Deputy Fashion Editor Abby McHale weighs in:
The supermarkets have really upped their game when it comes to their fashion lines. When you do your weekly shop these days, you can also pick up a selection of handbag-friendly, stylish pieces for the whole family.
Tesco has just announced a 0.7 per cent rise for the quarter thanks to ‘strong growth in clothing’ and M&S has earned the title of number one destination for women’s clothing on the high street.
Asda’s George clothing line has made £1.5m for the supermarket by 2023, 80 per cent of Sainsbury’s clothes are sold at full price rather than discounted, and Nutmeg sales at Morrisons are also up 2 per cent in the past year increased.
How come supermarket fashion is becoming so successful?
Besides being actually affordable, the clothing is also of good quality, many of which are part of programs such as the Better Cotton Initiative.
Often they stick to classic pieces that they know will please the customer year after year.
And because they buy so much inventory, they can convert pieces quickly and buy them cheaper because of the volumes.
“Omg I love this,” wrote a third.
Meanwhile, a fourth said: “Necessity.”
“Omg I would be totally over this if I wasn’t a huge pregnant lady right now. Mind blowing,” a fifth claimed.
Someone else added: “My Sainsbury’s is broken.”
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