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Shoppers are rushing to Primark to get their hands on matching mother and daughter Christmas jumpers

SHOPPERS are in a frenzy over Primark’s new Christmas jumper collection, with parents able to match their minis this festive season

December is fast approaching and many of us are probably excitedly counting down the days to the big day.

Christmas starts early at Primark

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Christmas starts early at PrimarkCredit: Getty
Primark fans are in an uproar over their new Christmas jumpers

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Primark fans are in an uproar over their new Christmas jumpersCredit: Primark
Children can match with their parents

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Children can match with their parentsCredit: Primark

And what would Christmas be without matching sweaters for the whole family.

Whether you’re looking for cute and cozy, or stylish and sophisticated, Primark’s new jumper collection has everything you need to ensure you look your best on December 25th.

The new collection includes a cute sweater with two teddy bears in the snow on it.

The sweater is available in blue, gray and pink and is available in both adult and children’s sizes.

Read more Primark stories

The children’s jumpers cost €9 and the adult jumpers €14.

Primark said: “Enhance your seasonal style with this knitted Christmas jumper featuring a charming bear motif. In a blue colourway, it features a parent bear and their sleepy cub on the front, complete with sequins and pom-pom detailing.

“With ribbed cuffs that provide a comfort-oriented fit, it’s perfect for keeping you warm on chilly family outings, or simply adding a playful, warming layer to any outfit you wear.

“If you’re going to take it to the checkout, why not grab the matching kids style while you’re at it?”

If teddy bears aren’t your style, shoppers can also get their hands on matching Scandinavian-style sweaters, with the children’s sweaters retailing for €11 and the adult sweaters for €14.

Primark shared a clip of the jumpers on its official TikTok page, and shoppers rushed to the comments section to share their thoughts.

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One person said: “How cute!”

A second person said: “I bought the pink one.”

A third person added: “For me, my girl and my bonus child.”

And sweaters aren’t the only Christmas products on the shelves lately.

Grinch fans are also in an uproar over a brand new collection celebrating the Christmas-hating character.

The range including Grinch pajamas, which could be perfect to wear on Christmas Day.

Why is Primark the place to go for bargains?

How does Primark do it? Continue to provide trendy items at such incredible prices? According to the bosses, it is still only four points.

  • They “sell a lot of items” – Thanks to that they can save by buying in bulk for their 191 UK stores
  • They “do very little advertising”
  • Although their clothing offers the “latest trends”, they “do not use expensive hangers, tags or labels”.
  • And finally, they try “to be as efficient as possible in transporting products from factories to stores.” This includes things like asking “suppliers to pack our T-shirts so they can be placed directly on the shelves.”

To find out more about how Primark keeps costs so low and offers such great bargains, visit the Primark website.

They have some comfy options, from fuzzy onesies to mix-and-match loungewear – and they were even cute baby clothes.

Primark said: “Available for Click & Collect in selected UK stores or to check stock in your local store.”

On TikTok, Primak showed items from its full range, including pillows, slippers and a travel pillow.

Perfect for parties. Primark also sells fun headbands with Grinch bumps at the top, along with scrunchie sets.

No wardrobe is complete without a Christmas sweater or a cool shirt, and there are Grinch versions of those too get it with the slogan ‘Merry Anything’.

Primark bosses say: “Normally we wouldn’t advocate feeling Grinchy, but this is one occasion where we allow it!”

Primark also has sweet Nordic sweaters

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Primark also has sweet Nordic sweatersCredit: tiktok/@primark

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