SHOPPERS are rushing to Primark as the nostalgic noughties brand launches a full line of pyjamas and loungewear.
And with prices starting from just £1.50, it’s no wonder fashion fans can’t wait to get their hands on it.
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The budget retailer now sells a full range of comfortable Hello Kitty clothing, bags and accessories.
Hello Kitty is a fictional character from the Japanese company Sanrio and was especially popular in the 1990s and 2000s.
From gray leggings with the Hello Kitty print on them to pink tops and even vests and tracksuits – Primark has it all.
Fans of the brand can celebrate their love for the quirky print by purchasing a pair of pink pyjama bottoms for £14.
They also sell a Hello Kitty short sleeve pyjama set for £13.
Beauty fans can even get their hands on a three-in-one makeup bag set.
Their website states: “Designed to nest inside each other, this Hello Kitty 3-in-1 makeup bag is both a fun and practical choice.
“The extra large toiletry bag has a transparent design with a convenient top handle, while it fits two smaller bags in white and pink with a pattern.”
Primark shared a video on TikTok showing off their range in their Lincoln stores, which has since attracted a lot of attention.
Many rushed to the comments section to praise the store the range.
One of them said, “I would like to buy your products.”
Another tagged his friend and wrote: “You need this.”
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Someone else asked: “Are there any homeware items from the bow collection in the store?”
But buyers will need to be quick to get their hands on this collection, as it appears some stores have already run out of stock.
One Hello Kitty fan revealed: “Oh my god the fleece pants are back, they were sold out when I went.”
Another simply wrote, “OMG.”
History of Hello Kitty
Hello Kitty, a world-famous icon, was brought to life by the Japanese company Sanrio.
Yuko Shimizu designed the character, who first appeared in 1974.
She started with a small vinyl wallet and enchanted her fans with her endearing and simple appearance: a white cat with a red bow and no mouth.
She is named Kitty White and is depicted as a British girl living in London, a nod to the Japanese admiration for Western culture at the time.
By the late 1970s, Hello Kitty had become a cultural sensation in Japan and was winning hearts worldwide.
Over the years, she transformed from a simple character on all kinds of products to a symbol of kawaii (cute) culture, adorning everything from clothing and accessories to household items and even airplanes.
Hello Kitty’s charm knows no boundaries of age or gender, cementing her status as a beloved figure worldwide. Today, she stands as a powerful brand with a lasting impact on popular culture.
