Shoppers rush to Sainbury’s to get their hands on ‘the coat of the season’
FASHIONS fans rush to Sainsbury’s to get their hands on ‘the coat of the season’.
They also claim that it is the perfect imitation of a much more expensive brand.
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Style queen Lucy Georgina loved it so much that she managed to get her hands on two identical coats in different colours.
The content creator, known as @lucygeorgina.g on TikTok and Instagram, shared a video of herself showing off the coat she’s now “obsessed” with.
Sainbury’s is selling the wool-look trench coat in brown, olive green and grey for just £45.
Fashion experts at the supermarket claim the coat is “perfect to wear when the weather isn’t as predictable as we’d like.”
The website states: “Stay stylish in our wool-look trench coat, featuring a standard collar with a button closure at the top, side pockets and a waist belt.”
Lucy shows off both the brown and olive green coats in a video on her TikTok, saying: “Just got my hands on the coat of the season.
“It is the most beautiful olive coat color.”
She also claims it’s an imitation of a Cos jacket that came out a few years ago.
Lucy continues: “I never got my hands on the perfect Cos dupes that came out a few years ago, but I’ve always thought about it.”
But she is delighted with the Sainsbury’s coat, saying: “It’s dreamy, it’s from Sainsbury’s, can you believe that?
“Isn’t this the most beautiful coat you’ve ever seen? It’s everything I’ve ever wanted in a coat.”
Lucy normally wears size 38, but she bought size 42 and it fits her perfectly.
Lucy, who also blogs on YouTube under the name Lucy Georgina, continues: “Sainsbury’s is just the place to be. So underrated.
“I think you have to experience this for yourself. The quality is incredible.
‘Run to Sainbury’s’
“I can’t get over this. I’m obsessed with it,
“I have a feeling that once people hear about these jackets, they will sell out very quickly.
“Then run to Sainbury’s.”
Her video attracted a lot of attention and many fashion fans took to the comments to share their opinions.
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One of them wrote: “What a find!”
While another added: “You’ve got me sold. They also have a petite length in brown.”
A third said: “I bought my coat from Sainsbury’s last year and have had so many compliments on it. I absolutely love it.”
And someone else said, “Thank you! I spent so long last year looking for one Nice coat that buttons up.”
Is supermarket fashion the new high street?
DEPUTY Fashion Editor Abby McHale says:
Supermarkets have really upped their game when it comes to their fashion lines. These days, when you pop in to do your weekly shop, you can also pick up a selection of wallet-friendly, stylish items for the whole family.
Tesco has just announced a 0.7 percent rise in the quarter thanks to ‘strong growth in clothing’ and M&S has earned the title of the number one destination for womenswear on the high street.
Asda’s George clothing line earned the supermarket £1.5m in 2023, 80 per cent of clothes at Sainsbury’s were sold at full price rather than discounted, and sales of Nutmeg at Morrisons have also risen by 2 per cent over the past year.
How is it that supermarket fashion is so successful?
The clothing is not only affordable but also of good quality, and much of the clothing is part of programs such as the Better Cotton Initiative.
They often stick to classic pieces that they know will last for years.
And because they buy so much stock, they can deliver quickly and the volumes are cheaper.
