Shoppers SLAM ‘awakened’ name for Primark’s gender-neutral ‘parenting’ collection

Shoppers ‘woke up’ Primark for calling new line of maternity clothes the ‘parenting collection’ — with no mention of maternity or women

  • Shoppers have slammed the ‘wake up’ moniker for Primark’s new maternity range
  • The ‘parenting collection’ will be in stores in the next few weeks
  • Social media users accused Primark of ‘going too far’ and labeled it ‘outrageous’










Shoppers have dubbed the “woke” name for Primark’s new maternity collection – “parenthood collection.”

The high street took to Instagram and wrote: ‘Introducing our latest parenting collection. A maternity capsule wardrobe makes life easy and our range, all in timeless neutrals, will be the foundation of your new wardrobe when the weather gets colder.’

However, the controversial name received rather mixed reactions, with many disagreeing with the use of the word “parenting.”

‘Parenting reach? For the love of God!’ one person raged, while a second commented, “Which father needs clothes when the woman is pregnant?”

Shoppers have the ‘wake up’ name for Primark’s new maternity line – ‘parenting collection’

The controversial name got quite mixed reactions, with many heading to the comments section to voice their opinion (pictured)

The controversial name got quite mixed reactions, with many heading to the comments section to voice their opinion (pictured)

The new maternity range, designed to help all pregnant people feel comfortable and make life easier for new parents, will be available in stores in the coming weeks.

However, not everyone was happy with the announcement, and many felt it “went too far.”

‘Why call it parenting, only women get pregnant. What’s wrong with calling it the maternity collection since it’s only worn by mothers?’ wrote one.

A second commented, ‘Parenting?? Motherhood,” while a third added, “Parenting? Is that a maternity ward?’

The new maternity range, designed to help all pregnant people feel comfortable and make life easier for new parents, will be available in stores in the coming weeks.

The new maternity range, designed to help all pregnant people feel comfortable and make life easier for new parents, will be available in stores in the coming weeks.

Introducing our latest parenting collection ✨ A maternity capsule wardrobe makes life easy and our range, all in timeless neutrals, will be the foundation of your new wardrobe when the weather turns colder

Introducing our latest parenting collection ✨ A maternity capsule wardrobe makes life easy and our range, all in timeless neutrals, will be the foundation of your new wardrobe when the weather turns colder

In response to the comments, one person wrote, “Parenting?  Is that a maternity ward?'  (shown)

In response to the comments, one person wrote, “Parenting? Is that a maternity ward?’ (shown)

However, others agreed to express their differing views and explanations of the neutral name for the new collection.

“Have people considered that if you really take the time to nag on social media about a store that calls their collection a ‘parenting’ range rather than a ‘maternity’ range, maybe YOU are the overly sensitive and easily offended? , no LGBTQIA+ people?’ commented one.

A second wrote: ‘Imagine getting mad because Primark called a new clothing line the ‘parenting collection’ instead of the ‘maternity collection’.

“Not all pregnant people want to be known as a mother. Some may just want to identify as a parent.”

Not everyone was against the new name, however, with one writing, 'What's wrong with it?!!!  it's parenting isn't it?!!!!!'  (shown)

Not everyone was against the new name, however, with one writing, ‘What’s wrong with it?!!! it’s parenting isn’t it?!!!!!’ (shown)

A third asked, ‘What’s wrong with that?!!! it’s parenting isn’t it?!!!!!’ while a fourth wrote:

“Are there really people here complaining that Primark has called its new maternity collection Parenthood? Like getting a life and stop being an exclusive bastard.’

Meanwhile, another added: ‘I think it has more to do with how gender has become more of a spectrum lately and not everyone who gives birth wants to be known as a mother, someone who might be non-binary, may decide they would rather be known as a parent.’

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