Squarespace Refresh 2024 gives entrepreneurs AI-powered tools to simplify website building and management, increase creativity and online presence, and transform the way businesses build and manage their digital identity.
Squarespace, one of the best website builders, has launched the new Renew 2024 — an annual release that introduces new products, features, and updates aimed at supporting entrepreneurs.
As the digital space continues to evolve, Squarespace’s new offering aims to improve the way entrepreneurs build their online presence by integrating cutting-edge technology with user-centric design.
This year’s launch is aimed at helping entrepreneurs harness the potential of AI, streamline their operations and enhance their creativity.
Harnessing the Power of AI: Introducing Design Intelligence and Other Features
Under its new Design Intelligence initiative, Squarespace rolled out a suite of AI tools. This new approach to web design combines two decades of design expertise with artificial intelligence, aimed at supporting and amplifying human creativity, rather than replacing it. The key feature in this regard is Blueprint AI, Squarespace’s AI-powered website builder.
Blueprint AI guides users through the process of building custom websites, providing curated design and content recommendations that are tailored to each brand’s unique identity. This feature enables business owners to create professional, customized websites. Blueprint AI is designed to help users through every step of the website building process and requires no expertise of any kind.
In addition, the Design Intelligence suite includes features such as the Layout Switcher, which allows users to quickly experiment with different design compositions. Combined with Site Themes, a one-click styling tool that offers different font combinations, color palettes, and button styles, entrepreneurs can easily create a visually appealing website that matches their brand’s personality. There’s also the Brand Identity Management feature that acts as a central hub, helping users manage and implement their brand identity across multiple digital platforms.
Refresh 2024 also introduces tools to help business owners streamline their operations. One notable update is in the area of customer invoicing. With this update, users can generate professional documents including invoices, proposals, and contracts, all customized to their brand identity. Additionally, business owners can automate invoice delivery and take advantage of low-fee Automated Clearing House (ACH) payments, allowing customers to pay directly from U.S. bank accounts.
Squarespace has also expanded its payment solutions. The native Squarespace Payments feature lets users offer payment options like Klarna in more countries. The system is available in the US, Canada, and the UK, with expanded availability in Europe on the way. There’s also a mobile app that helps users manage finances and track payment activity.
There’s also a new monetization option, which lets you charge for access to blog posts and videos. An improved donations system makes it easier for users to raise money, manage recurring donations, and track progress through a streamlined dashboard.
To help business owners better connect with their audience, Squarespace introduced new marketing tools that simplify customer engagement. These tools help business owners create automated email flows, allowing users to structure email campaigns based on customer behavior and custom rules. The tool can also design campaigns that send thank-you notes to first-time buyers or offer discounts to new subscribers, ultimately improving customer retention.
Additionally, Squarespace continues to support business growth through enhanced analytics and business guidance. The latest update includes dynamic dashboards, detailed analytics, and step-by-step guides that provide personalized insights based on the user’s business type.
In terms of digital solutions, Refresh 2024 offers scalable tools like the modernized Domains Dashboard, which gives users more control over domain settings including DNS configurations, email forwarding, and domain rules — all from one place. A new reseller API allows partners to earn commissions on domain registrations. The company also improved its legacy Acuity Scheduling feature to streamline appointment management. The new interface now allows users to reschedule bookings, contact clients, and generate automated invoices, all from the appointment details page.
Bio Sites, a social-friendly “link-in-bio” solution, has been expanded to let users organize and share content across platforms. Business owners can now connect Bio Sites to their Squarespace stores or manually import products from other storefronts, more effectively converting social media followers into customers.
“Squarespace amplifies creative potential with an unparalleled digital presence, tools to streamline business management, and support as users grow and scale,” said Paul Gubbay, Chief Product Officer. “As we enter this new era of entrepreneurship, we’re excited to launch these tools that will transform the way entrepreneurs build, manage, and scale their businesses,” Gubbay added.
