Struggling to find where to stream your favorite sports team live on Max, ESPN Plus, Peacock and more? This new service will help
Gone are the days of sitting on the couch and turning on the TV, knowing the game will be broadcast right where you expect it. In the modern landscape, there’s more sports to watch than ever before, but finding the game you really want to watch can often be an endurance exercise in itself.
However, Nielsen wants to clear up the confusion with a new addition to their Gracenote device that will help sports fans find exactly what they want to watch, when they want to watch it. As each individual streamer competes for viewers, Nielsen’s new service uses a single API to access data from different leagues and leagues, giving users viewing options, live schedules, and team and league data. Future updates will deliver live scores and rankings from the competition and even let you know when your favorite athlete appears in other entertainment content on the top streaming services.
Bill Michels, chief product officer at Gracenote, said of the launch of the new service, which will be showcased at CES between January 7 and 9, 2025: “Sports programming has the unique ability to attract a large and passionate audience, making it invaluable to video providers looking to increase engagement and time spent with their services. With Gracenote’s new solution, customers can now deliver innovative discovery experiences by leveraging sports content and competition to capture viewers and their attention.”
Easily find where to stream your favorite live sports
With sports rights fragmented across regional channels, local networks, streaming services and sports-specific apps, it’s not surprising that consumers are confused. According to Nielsen, of the 2,430 Major League Baseball games played during the 2024 regular season, only 150 were broadcast nationally on traditional broadcast or streaming channels, meaning fans struggled to watch 93% of the season’s games.
The new service, On Sport, will cover a number of major organizations across the sporting landscape, gathering information from the NFL, NBA, Formula 1 and Premier League. It also offers consumers a tailored experience, with recommendations for upcoming games based on preferences and viewing history. It will also enrich the post-match experience with related viewing options such as highlights shows, summaries and post-match analysis, meaning your afternoon of sports doesn’t have to end at the final whistle or checkered flag.
The service as a whole looks to be a huge asset for providers and consumers alike, giving viewers an easy way to navigate an often overwhelming sports landscape and ensuring that no matter where it’s broadcast, you never miss a second of the game.
