The five-step plan Princess Andre, 17, uses to become the next Molly-Mae
WHEN Princess Andre was born in 2007 to pop culture kings Katie Price and Peter Andre, everyone wondered whether she would follow in her father or mother’s footsteps.
Fast forward to now, the answer is neither. Instead, the 17-year-old is carving out a unique career for herself on social media and drawing inspiration from outside the family.
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The teenage influencer has a whopping 733,000 followers on Instagram and is often considered a ‘real princess’ by fans. The clue is in the name, we suppose.
Some supporters have also compared her to royal influencer Molly-Mae Haag, 25.
However, the symmetry between the two girls extends beyond their looks – and it’s likely that Princess has been studying Molly-Mae’s spectacular rise.
Mother-of-one Molly-Mae starred in the fifth series of ITV2 dating reality TV show Love Island in 2018.
She has since become Britain’s most recognizable influencer with 8.3 million Instagram followers and an estimated fortune of £6 million.
Her rise from reality star to interviewee for British Vogue is a path Princess can easily replicate, experts believe.
“Princess has commercially conscious parents who have been in the public eye since childhood,” Pam Lyddon, publicist at Bright Star Digital, tells Fabulous.
“I suspect they gave her some good advice and looked to Molly-Mae for inspiration.”
And while most influencers don’t have a big plan and instead try to get as many deals as possible, Pam believes that “it’s clear that Princess has a clear vision.”
This vision is expected to help her achieve her goal of having £1 million in the bank by the age of 20, something she revealed as our cover star in October.
“She’s here for the long haul,” Pam says. “And when the time is right, I’m sure she will branch out elsewhere to raise her profile.”
Molly-Mae opened up about her ‘game plan’ after leaving the iconic ITV villa in the summer of 2018.
So it’s likely that Princess is adapting this strategy to secure itself as influencer royalty as well – and there are five obvious steps that experts have pointed out.
1: Going Au Naturel
Molly-Mae performed a skin and lip filler U-turn in 2020 when she decided to get it all fixed after being trolled for looking like an “Xbox controller” and her face being “warped.”
Now the mum-of-one is proudly looking more natural after admitting she ‘made so many mistakes when she was younger’ when it came to aesthetic adjustments.
Princess isn’t anti-filler per se, but it’s not something she ever wants to experiment with – very different from her mother and more in line with Molly-Mae’s current stance.
Katie has said in the past that she believes her 17 boob jobs and everything else in between — including facelifts, fillers, fox eye threads and more — have kept Princess from going under the knife for life.
What did Katie say about Princess’ surgery?
Mum-of-five Katie Price has previously said it is ‘normal’
“Princess doesn’t want surgery and she doesn’t need one,” Katie said OK! Magazine.
“I know people say I didn’t need it, but I’m in my 40s and I want it and I will do it.
“[Princess] has seen that I have done enough to deter her.
“Surgery is just par for the course for my kids, the amount of times they’ve seen their mom get it.
“If I haven’t put them off, I don’t know what will!”
“I think it’s important, especially for the younger generation on social media, to embrace natural beauty,” Princess told Fabulous.
“I don’t change my opinion of someone if they choose to have surgery.
“Yes, I know people who want to do that, but it’s just not something I want to do.”
According to PR expert Luana, turning down Botox and fillers is a great move for Princess’ influencer career, as it’s something that helped catapult Molly-Mae’s popularity.
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“Challenging unrealistic standards and promoting self-acceptance will be a winner among her target group,” she predicts.
“They can benefit from the encouragement to embrace and love their natural features without feeling the pressure to conform to a specific look.”
2: Brand partnerships
Molly-Mae was the main brand ambassador for fast fashion brand PrettyLittleThing after leaving Love Island.
She was then infamously promoted to Creative Director in August 2021, before resigning in June 2023 to focus on motherhood.
Interestingly, Princess has been building a relationship with the Manchester-based brand since April 2023.
The teen has been invited to a number of its star-studded events, shopped at its Los Angeles showroom and promoted outfits from the brand on social media.
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But a PR expert has warned her for ‘mimicking’ Molly-Mae’s celebrity strategy to a T.
As Princess looks at its plan to collaborate with PrettyLittleThing, she should consider partnerships with people who align with her brand values,” said Luana Ribeira, founder of Dauntless PR.
“She needs to figure out who is right for the audience, instead of just copying what Molly-Mae did.”
3: Style stems
Molly-Mae is a self-proclaimed fun girl.
Her Instagram network comes alive in the autumn and winter, with the mum-of-one having an unparalleled ability to sell out every jacket on the high street.
She is known for posing in Uggs, dark-colored lounge sets, tracksuits and oversized scarves.
A quick look at Princess’s grid this winter proves that her fashion taste is in line with the Molly-Mae hype.
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Earlier this week, the teen beamed about “fun season” as she posed in a brown loungewear set and leather jacket.
Of course, all three items are from PrettyLittleThing.
One fan commented: “Very autumnal. Look closely, young lady.”
Another joked: “You are a beautiful girl, never change anything.”
4: Recognizability
Princess is not the typical influencer – or nepo-baby, a label she gets for having famous parents, but not once it affects her.
She has long been in the spotlight, launching onto the nation’s screens as a newborn in her parents’ ITV reality series, Katie & Peter: The Baby Diaries.
But that doesn’t stop her from being recognizable on social media – the same winning strategy Molly-Mae employs in her YouTube vlogs and Instagram stories.
“Princess is very privileged, but her content comes across as family and homely,” says publicist Pam Lyddon. “And that is very recognizable.”
Princess is very privileged, but her content comes across as family and homely
Pam Lyddon
From showcasing her messy make-up drawer (which, it’s worth noting, is full of products cheaper than a tenner) to snapping family dinners and looking after her younger siblings, the teen appeals to an audience that demands ‘realness ‘ wants from influencers.
Far from the whirlwind of photo shoots and red carpet events, Princess is one of eight siblings in a large, blended family.
Her father Peter married doctor Emily MacDonagh, 35, in 2015 and they have three children together: Amelia, 10, Theo, seven, and six-month-old Arabella.
Katie had two – Jett, 11, and Bunny, 10 – with now ex Kieran Hayler and with Harvey, her 22-year-old son from a relationship with former footballer Dwight Yorke.
5: Building brands
Princess founded a small jewelry brand called Sparkle at the age of 16.
Similarly, Molly-Mae launched fake tan brand Filter shortly after her Love Island stint.
The beauty label, which initially started as a single mousse product, now sells spritz, drops, tonics and scrubs – and stocks Selfridges and Boots.
According to PR expert Luana, this business growth is not out of the picture for Princess.
“Launching her own brand, in her own style, and selling what she is passionate about is a great idea,” she tells Fabulous.
“Princess already has an audience that will likely buy her jewelry.
“This will increase her credibility and connection with her audience, as long as the jewelry is of high quality.”
