The government of Albo has just made a decision that will rage every sports fan in Australia
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Aussie Cricket fans hope to see large ICC events on free television, watch now. The Albanian government has made a decision that will hold you for years.
Australian cricket fans rumble after they are locked up in watching their national team in the final of the world test championship, because the competition remains behind a paywall on Amazon Prime video.
Despite lobbying channel 7 and widespread public frustration, the federal government refused to add the WTC final against South Africa To the anti-siphoning list.
The anti-siphoning legislation ensures that certain sporting events remain available for free-to-air callers, but in this case it does not apply.
Now, in otherwise bad news, Aussie Cricket fans will also be locked up from the next WTC final.
A government spokesperson acknowledged the return and confirmed that there would be an assessment – but only at the end of 2026.

Calls for anti-siphoneing reform of the Albanian government becomes louder as the free access to cricket disappears, but it will not be assessed for another two years

Australian supporters remained disappointed because the Pat Cummins team could not be viewed without Prime
“The reformed anti-siphone scheme and modernized list started on December 17, 2024,” said the spokesperson.
“The Broadcasting Services Act provides for the revision of the reformed anti-siphoning schedule after two years.”
The government claimed that this had to “acknowledge that technologies and consumer preferences are evolving quickly.”
If the opponent had been England or possibly India, the rules of the government should have required to offer the rights for open bid to free air channels.
Instead, the competition – broadcast in the ideal 7.30 pm Primetime Slot – is only available via Prime Video.
While Marnus Labuschagne took the field under pressure on the night, thousands of Australians arose on social media about being excluded from the action.
“Must be free to air!” A fan posted.
“Good work that alienates most of the audience.”

The minimum WTC coverage of Prime Video left many users under the neighborhood and call for change

Social media burst out with a recoil on the blocked access from Australia to large cricket competitions
Another added: “Very disappointing when I and my father cannot lean back as old times and view our beloved Aussies.”
A third frustrated user wrote: “Sassive failure by Ca to let this game take a small presence of TV in Aust.”
Even some who paid for Prime remained disappointed, with one subscriber who complained, “was a terrible feed that buffered every 20 seconds.”
Fans who were used to Fox Cricket or Channel 7 covering – which usually includes highlights, repetitions and expert analysis – were shocked by the absence of a local flair or effort of Prime.
Prime added insult to injuries and did not succeed in flooding in social media with repetitions or short content, a staple of modern cricket broadcasts.
The changes are too late for Australian cricket fans.
The assessment date means that Prime Video will continue to keep exclusive rights at many major ICC events until at least the end of 2027.
This includes the 2025 World Test Championship Final in England and the ODI World Cup 2027 in South Africa and Namibia.

Aussies have missed the wickets that hangs the WTC final on the edge of a knife on the way to day three
A complete list of tournaments that are locked up behind Prime’s Paywall before the review two T20 World Cups for men, two T20’s World Cups for Women, the Heren Champions Trophy, both ODI World Cups, two WTC Final and Youth and qualifying tournaments comprises.
This radical deal leaves cricket fans no option than to subscribe to Prime if they want to follow Australia in most ICC competitions for the next two years.
In the meantime, Channel 7 – who has the domestic rights in collaboration with Foxtel – is offside.
Since 2018, Seven and Foxtel have shared a $ 1.18 billion deal to cover international and large bash -cricket in Australia.
That deal was extended by another seven years in January, now $ 1.5 billion worth domestic rights until the end of the 2030-31 season.
But the ICC, which was looking for larger global deals, chose to sell directly in every market.
The $ 3 billion agreement with Disney Star in India and an eight -year -old deal with Sky Sports in the UK shows the commercial priorities that stimulate these decisions.
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