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The innovation mentality: how CTOs of the trade can proactively disrupt their company

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CTOs are confronted with a paradox of unprecedented technological opportunities and macro -economic volatility. And those in the retail and trade feel the most.

Consumers expect personalized experiences, seamless purchase trips and interactions via all channels online as well as in the store. In the meantime, the geopolitical crises and the current price increases make it more difficult for CTOs to get married with innovation successfully.

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