The rise of luxury roasts as Generation Z swaps humble British classics for lobster, steak and oysters – but would YOU pay £75 for a Sunday dinner?
The roast dinner has been a staple of the British diet since as early as 1485 – with King Henry VII said to have been a proud meat and gravy glutton.
But now the simple dish has become a much more expensive product, with Gen Z Brits now choosing to spend their Sundays on luxury lunches of steak fillet, bone marrow gravy and lobster tail garnish.
Gone are the days when a classic portion of meat and two vegetables could be found for less than £20 in almost any British pub.
Young people are now paying upwards of £70 for Yorkshire pudding, mash and all the usual (and not so usual) trimmings.
One TikToker, whose account is @eatingwithtod, is known on TikTok for discovering some of London’s tastiest foods.
One of the most expensive on the list is an acclaimed venue – The Lanesborough Grill (pictured) in London – charging a whopping £75 for what they describe as a ‘sensational’ three-course meal
In a video revealing his ‘top’ roasts, he shares four London eateries, each serving their own version of luxury roast dinners.
In the video, the food vlogger presents three different dinner deals in the capital, each costing £58, £54 respectively, and the cheapest, a £25 meal.
One of the most expensive on the list is an acclaimed venue – The Lanesborough Grill in London – which charges a whopping £75 for what they describe as a ‘sensational’ three-course meal.
The eye-catching lunch consists of premium cuts of meat, such as Roast Sirloin of Hereford Beef, Roast Salt Marsh Lamb, Dover Sole and Beef Wellington.
The premium price includes a starter and a pudding, both made with the finest ingredients.
Twists on the classics include a caramelized brioche pudding, burnt orange puree, buttermilk ice cream and another lemon tart, candied citrus fruit and Earl Gray meringue.
One of the more expensive Sunday dishes is Ned’s Feast at Millie’s Lounge, which serves an all-you-can-eat lunch every week.
The chic venue not only serves roasts, but also offers customers lobster tail alongside their gravy and mash.
One of the more expensive Sunday dishes is Ned’s Feast at Millie’s Lounge, which serves an all-you-can-eat lunch every week
Another popular venue is The Dorchester, with dozens of videos showing enthusiastic customers enjoying their popular £65 roasts (pictured)
Another London venue that brings more tears to eyes than mouths is No. Fifty Cheyne in Chelsea – the restaurant charges a whopping £35.50 for roast chicken, which is usually a budget ingredient
The ‘feast’ costs a whopping £100 per person and treats customers to unlimited piles of roast, trimmings, lobster and even oysters.
The venue has amassed dozens of admirers with TikTokers around the world traveling to the capital to enjoy the luxurious lobster dinner.
Co-owner and chef of The Duke of Greenwich, Dan Blucert, is not surprised by the high prices for London roast dinners.
He said: ‘People are willing to pay more for quality, whether it’s fashion, furniture or food, so it’s not surprising to see a more expensive offering coming onto the market.’
His own pub now offers ‘premium sharing roasts with prime cuts’, which always attracts customers.
“When we buy a whole lamb we sell the racks for £70 for the whole rack for 2 or 3 people to share and they always sell out,” he said.
Hosting and events expert and founder of her own company, Lavinia Stewart-Brown, said: ‘The dining experience as a whole has certainly been elevated in recent years – the options in terms of restaurants and cuisines are endless.
‘However, the roast has undergone a real facelift in recent years: in a busy food and restaurant market, people have had to make fun and interesting changes to stand out.’
One pub, Lore of the Land in Conway Street, has the cheapest option – a vegetarian meal of Crispy Chickpea Pasnisse, Soused Leak, Walnut Pesto, Pickled Radicchio and Whipped Vegan Feta – priced at £23 – while the chicken costs £54.
Even budget options aren’t ridiculously cheap. Ganley’s Irish Bar in Morden markets itself as a budget-friendly eatery, serving carvery buffets at the counter
Another popular venue is The Dorchester, with dozens of videos showing enthusiastic customers tucking into their popular £65 roast.
The eatery serves three different types of meals, including a roasted grass-fed English beef loin, 22-day aged grass-fed beef Wellington and the vegetarian Wellington, mushroom, spinach and carrots.
Every item on the menu is the same price and retails for £65, along with the usual bells and whistles.
Another London venue that brings more tears to eyes than mouths is No. Fifty Cheyne in Chelsea. The West London restaurant charges a whopping £35.50 for roast chicken, which is usually a budget ingredient.
The menu even includes a 100-day aged belted Galloway Beef rib with smoked bone marrow, which will set you back £58 for one portion.
And it’s not just fancy diners in the city’s upper echelons who charge exorbitant prices for their Sunday dinner.
One pub, Lore of the Land in Conway Street, has the cheapest option: a vegetarian meal of crispy chickpea pasnisse, soused lek, walnut pesto, pickled radicchio and whipped vegan feta, for £23.
The pub, which has a price tag of just £2 on Google, serves cuts of roast beef, chicken or lamb, some of which will set you back well over £30.
A whole 90-day-old Saxon chicken, served with the usual trimmings and cooked in beef drippings, costs £54.
Even budget options aren’t ridiculously cheap. Ganley’s Irish Bar in Morden markets itself as a budget-friendly eatery, serving carvery buffets at the counter.
Piles of potatoes, steamed vegetables and slices of meat are all served from one counter that customers pick up themselves. Despite the budget-friendly atmosphere and service, a plate’s worth of Gangley’s carvery costs £18.95.