The secret to perfect hair: Europe’s sell-out ‘miracle’ beauty buy voted BEST product of the year launches in Australia: ‘Wow, it’s like magic’

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Forget hair straighteners and pricey keratin treatments at the salon – beauty fans will save hundreds of dollars after getting one ‘miracle product’ leaving their locks smooth, shiny and straight for up to three months.

Beauty brand for home salons ANSWR’s revolutionary keratin treatment made its Australian debut on Sephora – after selling out seven times across Europe.

The extremely popular alternative for the home to expensive keratin treatments promises salon-quality results without the high price tag.

The formula helps seal the cuticles and balance your hair’s pH levels while restoring softness and shine, giving you perfectly frizz-free locks for up to 12 weeks after just one simple application at home.

In Australia, a professional keratin treatment can cost between $400 and $850, depending on hair length and thickness. It is typically a chemical process that coats the hair with keratin, filling in the gaps in the hair’s cuticle (the protective outer layer), resulting in smoother, shinier and straighter hair.

Shoppers can now save a fortune with the brand’s Keratin treatment at home.

The easy to use formula delivers salon-quality results for those battling frizz and looking for sleek, shiny hair – perfect for Australia as it heads into the hotter, humid summer months.

Forget hair straighteners and expensive salon treatments — beauty fans swear by a ‘miracle’ item leaving their locks smooth, shiny and straight for up to three months

Ideal for most hair types – including coloured, curly, permed, dry, normal and oily – formula it takes 40 minutes to work its magic on thinner hair or 60 minutes for thicker locks, but results last up to three months.

Not only will you save money in the long run, but also the treatment also halves blow-drying time.

The fragrance-free treatment at home in just a few steps.

After spraying the formula on dry hair until it is saturated, let it sit for 40 to 60 minutes, depending on your hair length and thickness.

Rinse thoroughly with water only. Gently blow-dry your hair until it is completely dry. Finally, slowly comb through each section and set the treatment with a hair straightener set at 200°C.

For best results, move the straightener over each section six times until your hair is completely straight.

The keratin treatment is part of the brand home beauty salon.

The products can be purchased separately or as bundle.

The bundle including that of the brand best selling keratin treatment at home, shampoo And conditioner.

The keratin treatment has been making waves in the beauty world – and it’s so popular that the brand has sold more than 500,000 copies across Europe and has attracted a waiting list of more than 15,000 buyers.

Shoppers shared their five-star reviews, with many saying the following keratin treatment works wonders for transforming their frizzy hair, leaving it ‘super soft’ and ‘straight’ for months.

‘I was honestly so surprised by this spray, but it works 100 percent. it smells and works exactly like a normal keratin treatment that you would pay hundreds of euros for at the hairdresser,’ said one person.

‘I don’t remember what I used to do ANSWER but I definitely won’t go back. I absolutely love the treatment. So much cheaper and cleaner than salon chemicals. It hasn’t ruined my hair quality either – love, love, love,” another enthused.

‘I’m obsessed with this product. I will never go back to in-salon keratin treatments again. Being able to do this on my own time has been a lifesaver, my hair has never looked better,” one person added.

‘Wow. It’s like magic. I was skeptical, but it has made an incredible difference,” says another.

The easy-to-use formula delivers salon-quality results for those battling frizz and looking for smooth, shiny hair – perfect for Australia as we enter the warmer, humid summer months

Not only will you save money in the long run, but also the treatment also halves blow-drying time

The brand has now expanded its offering to the Australian market, launching exclusively on Sephora.

‘We expected strong interest, but this level of demand was astonishing’ ANSWERsaid founder Georgiana Grudinschi.

‘Our team has worked tirelessly to meet demand, and we’re excited to expand into Australia Sephora. This collaboration is an exciting milestone for ANSWERallowing us to bring professional results straight to people’s homes on a new continent.’

Georgiana launched ANSWER five years ago after her own personal battle with frizzy hair and the high cost of in-salon keratin treatments.

Her business idea led to the creation of a vegan, keratin solution for home that ensures long-lasting smoothness without aggressive chemicals.

“I knew that if this was a struggle for me, it was something that many others would face as well,” she said.

‘The realization fueled my desire to become one solution that allows people to achieve salon-quality hair at a fraction of the cost.”

Shoppers have shared their five-star reviews, with many saying the keratin treatment works wonders for transforming their frizzy hair, leaving it ‘super soft’ and ‘straight’ for months

It took her two years to develop the keratin treatment, after undergoing rigorous testing to meet ANSWR’s high standards

The keratin treatment It took her two years to develop after undergoing rigorous testing to meet ANSWR’s high standards.

‘Finding the perfect formula took endless determination. But when we finally tested the result, I was speechless: I knew this would be a game changer,” she said.

And her hard work finally paid off after a popular product in Europe.

“Moments like these remind me why it’s all worth it: the long hours, the self-doubt, the perseverance,” Georgiana said.

‘My goal was to simplify beauty routines and create products that do what they promise.’

With prestigious awards such as Best hair product of the year at the 2021 Global Makeup Awards, ANSWR took the beauty world by storm, proving it hair care at a professional level can be both accessible and affordable for everyone.

To view ANSWR’s hair treatment range, click here.